Lead digital marketing performance and optimization at Sun Life, guiding analytics efforts in a hybrid mode. Your expertise will shape data-driven strategies and insights across various digital channels. As the Director, Global Digital Marketing Performance & Optimization, you will report to the AVP and oversee enterprise-wide digital analytics initiatives.

This senior role demands a focus on strategic KPIs, optimization of engagement metrics, and establishing comprehensive analytics frameworks to drive business intelligence. Develop digital marketing measurement strategies aligned with objectives

- Establish KPIs and metrics across multiple digital channels
- Lead data remediation for improved analytics quality
- Create dashboards for reporting across marketing touchpoints Bachelor's degree in Business, Data Science, or related field
- 5+ years of experience in digital analytics and business intelligence
- Elevate digital marketing performance with your strategic vision and leadership at Sun Life.

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📌 Director of Digital Marketing Analytics at Sun Life (Waterloo)
🏢 Sun Life
📍 Waterloo