Email Marketing Operations Specialist (12-month contract) Contract Marketing Employee Type: Contract Full-Time/Part time: Full-Time Compensation: CAD 45000 - CAD 65000 - yearly Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. Indigo is our customer’s happy place – for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place. We Will be Customer Centric.

We Will Be Data

Driven – System Thinking – Entrepreneurial. We are Committed to Caring About Each Other, Our Communities, Our Environment.

The Email Marketing Operations

Specialist is responsible for supporting the day-to-day execution and quality assurance of Indigo’s email marketing program, with a primary focus on campaign deployment, audience and list validation, email code, reporting, and basic technical support. Working closely with the Email Marketing team, this role helps ensure campaigns, automated Journeys, and personalized experiences are accurately configured, thoroughly tested, and delivered on time. By supporting recurring operational and technical work, this position will create additional capacity for the team to focus on personalization, automation, testing, and strategic initiatives.

KEY PERFORMANCE METRICS Target 98% on-time deployment of assigned email campaigns, supported by thorough pre-send testing and validation. Deliver fully validated campaigns through 100% completion of all required setup, audience, code and data checks before launch Ensure 100% of assigned campaigns complete all required QA and personalization validation prior to launch, with zero preventable customer-impacting errors. Validate all deployed campaigns by the next business day, identifying and escalating any issues requiring corrective action.





Acknowledge 100% of email-related tickets within 5 business days and drive each issue to resolution or escalation as quickly as possible. Build, test, schedule, and deploy promotional email campaigns in Iterable. Perform campaign QA across content, links, products, legal copy, code, rendering, and customer experience.

Support A/B and multivariate testing by configuring test groups, validating campaign variations, confirming audience splits, and ensuring results can be measured accurately. Test personalized and dynamic content using representative customer profiles to confirm customer attributes, conditional logic, recommendation outputs, and fallback experiences work as intended. Validate audience lists, segmentation criteria, customer data, catalog information, and expected send volumes before deployment.

Complete basic HTML/CSS updates and triage email bugs, operational requests, and user tickets. Support campaign reporting, including the validation of test results, personalization performance, audience counts, and campaign metrics. Document and elevate campaign, audience, testing, or data discrepancies before deployment.

Provide additional operational support to the Email Marketing team as required. Contribute to ongoing process improvements to drive efficiency. Build strong working relationships across Email Marketing, Creative, Merchandising, Site, Loyalty, Analytics, and Technology teams.

Communicate campaign status, risks, requirements, and identified issues clearly and promptly. Manage an assigned queue of campaigns, tickets, and reporting requests independently while escalating when appropriate.



Share technical and operational knowledge with others and actively seek opportunities to learn.

Celebrate diversity of thought and maintain an open mindset. Demonstrate accountability, curiosity, and attention to the end-to-end customer experience.

Reports to : Senior Manager, Email Marketing Full-time, 12-month contract Manager once Removed (MOR) : Vice President, Marketing Strategy & Omnichannel Communication Email Marketing team Online Merchandising and Site teams Customer Intelligence and Analytics teams Technology and Data teams Brand Marketing Customer Service Email Service Provider and related campaign-management tools Work Experience / Education / Certifications Minimum two years of hands-on experience in email marketing, CRM, campaign operations, or marketing automation.

Experience building, testing, scheduling, and deploying campaigns within an email service provider.

experience with a comparable email or marketing-automation platform will also be considered.

Experience with audience segmentation, suppression logic, list management, and data hygiene.

Experience performing detailed quality assurance across email content, code, audiences, links, personalization, and rendering. A degree or diploma in Marketing, Communications, Business, Digital Media, Technology, or a related field is an asset, or an equivalent combination of education and experience. Exceptional attention to detail and a strong quality-assurance mindset.

Strong analytical, organizational, planning, and time-management skills. Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing when required. Comfortable reviewing audience counts, campaign data, personalization outputs, and reporting results for accuracy.

Able to independently manage campaigns, operational requests, and user tickets. Comfortable working collaboratively with marketing, #

📌 Email Marketing Operations Specialist (12-month contract) (Toronto)
🏢 Indigo
📍 Toronto