17 Sep
|
Havas Media Network
|
Toronto
17 Sep
Havas Media Network
Toronto
The Group Director, Data & Product at Havas Media Group Canada (HMG CA) is responsible for driving adoption of AI-powered data, products, and media technologies across cross-functional teams, primarily through the Converged.AI ecosystem. We want the role to shift internal teams toward AI-driven, signal-based decisioning, leveraging platform-native AI and proprietary tools to enhance media insights, strategic planning, activation and measurement capabilities. In collaboration with the HMG Canada Senior Leadership Team, set the strategic vision for Havas’ Data & Product department .
AI in Canada lead the AI, data, and product vision Identify gaps across AI, data, and media tool adoption of AI-enabled planning, activation, and measurement frameworks through AI-led capabilities and product storytelling senior advisor to clients on AI transformation, data strategy, and advanced media solutions Data AI and data to be at the core of planning and activation for example enabling the use of predictive modelling, audience intelligence,
and real-time signals Partner with cross‑functional stakeholders to maintain seamless system integration, enabling reliable data flows and a robust foundation for scalable AI activations of emerging AI and media technologies AI connects and how it is operationalized through AI, automation, and intelligent media systems efficiency through automation and AI-assisted workflows Identify and scale high-impact AI use cases data products and faster insights through the innovative use and deployment of AI solutions Audience & Insight Development : Lead AI-powered audience builds and insights via Converged.AI and media tools like Telmar and Pathmatics Support development of AI-informed measurement frameworks and learning agendas in partnership with Activation Competitive Intelligence: Drive automation of competitive data and insight generation (e.g. point of contact for bigger data integration projects Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process.
📌 Group Director of Audience and Analytics (Toronto)
🏢 Havas Media Network
📍 Toronto