Become a key player in media marketing with McDonald's Canada as a Lead Media Marketing Strategist. Utilize your expertise to connect the brand with Canadians effectively.

In this senior management role, you will leverage 8-10 years of progressive experience in media strategy and planning. The focus is on enhancing agency partnerships, driving decision-making through analysis, and aligning media strategies with business growth objectives. Your role will also influence internal and external stakeholder relationships, ensuring effective media communication.

Key Responsibilities:



• Drive media strategy across brand and promotional channels • Translate audience insights into targeted media recommendations • Optimize media investments and improve performance accountability • Establish strong agency relationships for strategic advice • Monitor industry trends and emerging media capabilities

Requirements: • 8-10 years in media buying and strategy • Solid grasp of the Canadian media landscape • Ability to interpret data and derive insights • Exceptional executive-level communication skills • Curiosity and innovation in media strategy

Shape the future of McDonald's media marketing through strategic insight and media excellence.

📌 Lead Media Marketing Strategist at McDonald's (Winnipeg)
🏢 McDonald's
📍 Winnipeg