Join RBC as a Digital Marketing Manager, transforming how we reach Youth and Young Adults. Lead campaigns and optimize website performance to maximize engagement. In this role, you will develop and execute digital marketing strategies tailored for the YYA segment. Your focus will encompass managing campaign executions, enhancing website experiences, and tracking performance metrics to inform decision-making while collaborating cross-functionally. Key Responsibilities:

- Execute marketing strategies through targeted digital campaigns
- Analyze performance metrics to track campaign effectiveness
- Oversee website performance and content management
- Recommend improvements for digital client experience
- Present analytics reports and insights to stakeholders Requirements:
- 5+ years of experience in digital marketing
- Proficiency in campaign management and conversion metrics
- Robust analytical skills for performance optimization
- Experience with A/B testing and personalization
- Ability to support diverse project management initiatives Play a pivotal role in shaping RBC's digital marketing efforts aimed at engaging young audiences.

📌 Manager, Digital Marketing Strategy for YYA (Toronto)
🏢 RBC
📍 Toronto