At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. As an Integrated Marketing Manager, you’ll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino.

You’ll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you’ll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies. Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.

Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics. Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.



Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior.

Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences. Use data and performance insights to inform decisions, test new ideas, and continuously improve results. At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.

Knowledge of content, media, and partnerships beyond traditional performance marketing. Robust analytical skills with experience using data to inform marketing decisions. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for applicants taking part in the selection process. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

📌 Marketing Manager - English Speaker (Toronto)
🏢 DraftKings
📍 Toronto