WHO WE ARE

Rue Saint-Patrick is a Montreal menswear brand with Canadian-Irish roots. We make flannel shirts, Irish knitwear, overshirts and outerwear, and sell them online across Canada and the US. Our look is warm, rugged and classic.

THE SHOOT

We're casting one male and one female model for a paid, one-day video shoot on Monday, September 28, 2026, in Montreal. The footage will become short vertical video ads for Instagram, Facebook and TikTok.

THE AI PART (PLEASE READ)

After the shoot, the footage will be edited with AI tools. That can include changes to your face, facial features, hair and background. For example, we might place you on the Irish coast, on a sailboat or on a city street. The finished ads will run as paid advertising in Canada and the US.

We're telling you upfront because we want people who are comfortable with this, and ideally curious about it. Before the shoot, everything will be set out in a explicit written agreement: what can be changed, where the ads run, and for how long.

We're also building a longer-term way of making ads, so we'd love to find people who want to keep working with us after this shoot.

WHO WE'RE LOOKING FOR

You must be 18 or older, with proof of age. You should be comfortable on camera for video, not just photos, and available the full day of September 28. Experience is welcome but not required. A natural, relaxed presence matters more to us than polish. English and French is an asset.

Male model: suits a heritage menswear look, including flannels, knitwear and outerwear.

Female model: suits a heritage knitwear and outdoor look.



You'll wear Irish sweaters and layered fall pieces, including some unisex styles.

THE DETAILS

Hours: [9:00 to 17:00, breaks included]

Location: [studio], Montreal. [Travel at your own cost / travel covered]

Usage: [paid and organic social, website and email, Canada and US, for ___ months]

Wardrobe: provided. Please bring [neutral underlayers, shoes].

Hair and makeup: [provided / self]

Union: [non-union / UDA and ACTRA members welcome]

HOW TO APPLY

Apply here and answer the screening questions. You'll be asked for a link (Google Drive, Dropbox, Instagram or unlisted YouTube) to:

- 2 to 4 recent photos, no filters (one headshot, one full length)
- A 30 to 60 second self-tape: introduce yourself, then tell us in your own words how you feel about AI changing your face and background in ads

Applications close [September 21].

QUI NOUS SOMMES

Rue Saint-Patrick est une marque montréalaise de vêtements pour hommes aux racines canado-irlandaises. Nous créons des chemises en flanelle, des tricots irlandais, des surchemises et des vêtements d'extérieur, que nous vendons en ligne partout au Canada et aux États-Unis. Notre style est chaleureux, robuste et classique.

LE TOURNAGE





Nous recherchons un mannequin homme et un mannequin femme pour un tournage vidéo rémunéré d'une journée, le lundi 28 septembre 2026, à Montréal. Les images serviront à créer de courtes publicités vidéo verticales pour Instagram, Facebook et TikTok.

LA PARTIE IA (À LIRE ATTENTIVEMENT)

Après le tournage, les images seront retouchées à l'aide d'outils d'intelligence artificielle. Ces retouches peuvent toucher votre visage, vos traits, vos cheveux et l'arrière-plan. Par exemple, nous pourrions vous placer sur la côte irlandaise, sur un voilier ou dans une rue de la ville. Les publicités finales seront diffusées en tant que publicités payantes au Canada et aux États-Unis.

Nous vous le disons d'emblée parce que nous recherchons des personnes à l'aise avec cette démarche, et idéalement curieuses à ce sujet. Avant le tournage, tout sera précisé dans une entente

Pay: $80.00 per hour

Expected hours: 8.0 per week

Application question(s)

- Are you available for the full day on Monday, September 28, 2026?
- Are you 18 or older?
- Paste a link to your photos (2 to 4, no filters) and your 30 to 60 second self-tape.
- What is your height and your clothing sizes (shirt, pants, shoes)?
- Have you done video or on-camera work before? Tell us about it.
- How do you feel about your face being altered with AI in advertising? Is there anything you wouldn't be comfortable with?
- Are you represented by an agency, or are you a member of UDA or ACTRA?

Work Location: In person

📌 Model – Paid Video Shoot (AI-Enhanced Ads) (Montreal)
🏢 Rue Saint Patrick
📍 Montreal