Drive product marketing initiatives as a Product Marketing Lead with AppDirect. Own go-to-market strategies, competitive analysis, and customer advocacy programs for business growth.

In this role, you will define and execute the comprehensive marketing strategy for a Business Unit at AppDirect. With 3-5 years in product marketing within a B2B SaaS context, you will be responsible for competitive intelligence, win/loss analysis, and developing customer programs. You will work autonomously while collaborating with cross-functional teams to ensure alignment on priorities and effectiveness of launches.

Key Responsibilities:



• Own go-to-market strategy for product launches • Define success metrics and track performance • Partner with Product Management on roadmap shaping • Build customer marketing strategies focused on advocacy • Manage analyst relations and positioning activities

Requirements: • 3-5 years of product marketing experience • Expertise in competitive analysis and market research • Familiarity with analyst relations processes • Experience in customer marketing and advocacy • Robust communication skills for cross-team presentations

Lead AppDirect's product marketing efforts and directly influence the Business Unit's success.

📌 Product Marketing Lead at AppDirect (Winnipeg)
🏢 Firstbase
📍 Winnipeg