Senior Marketing Manager Type: Full-time Senior Marketing Manager BioSyent is seeking a dynamic, visionary and experienced Senior Marketing Manager to join our team.

The Senior Marketing

Manager will lead all pre-launch and launch planning and marketing activities for new products, ensuring they meet revenue and profitability objectives. You'll be at the forefront of all planning efforts to ensure that our new products hit the market with a bang. This position requires an accomplished professional with a proven track record in launching pharmaceutical products in the Canadian market.

If you have a proven track record of successfully launching pharmaceutical products in the Canadian market and are ready to make a significant impact, we want you on our team! We are a Canadian company listed on TSXV with an appreciable track record for growth and innovation located in Mississauga. BioSyent is a profitable growth-oriented specialty pharmaceutical company focused on in-licensing or acquiring innovative pharmaceutical products that have been successfully developed, are proven safe and effective, and have track records of improving the lives of patients.

We’re proud to be recognized for our consistent growth and performance. Lead Canadian product strategy, developing short-term and long-term brand plans, forecasts and budgets Develop pre-launch and launch plans including product positioning, messaging, market research,



market development activities and the right marketing mix to ensure successful product launch Lead the creation of primary market research to ensure required insights are collected to inform in-market and pre-launch/ launch strategy and tactics Create the brand – work with agency to develop all aspects of branding including positioning, creative look, feel and key messaging to bring the products value proposition to life including website, all marketing materials and campaigns Contribute to optimal go-to-market model including field force deployment plan for launch brands to ensure timely adoption with target audiences Develop and oversee execution of digital strategies including use of AI aimed at increasing brand awareness Develop and execute strategies to accelerate performance based on new customer insights and business opportunities Collaborate with other departments to ensure operational plans are synchronized with the mid and long-term product strategy Prepare creative briefs, managing A+P budgets, interfacing with advertising agencies and performing analysis to measure ROI and propose alternatives where required Building awareness and enhancing the brand reputation, internally and externally Attend all relevant medical conferences ensuring cohesive approach aligned to brand positioning, strategy and messaging Leading brand sessions for all sales and marketing meetings Ensure prompt communication of any complaints, including potential adverse drug reactions,



to the responsible person as indicated in your training. Completion of an undergraduate degree in Business or Science Minimum 10 years of pharmaceutical sales & marketing experience Minimum 5 years of marketing experience with a successful track record developing and executing marketing strategies and owning execution of related plans Previous pharmaceutical product launch experience with a track record of success Proficient in using a computer and MS Word (Microsoft Excel, Word, Power Point and Outlook) Willingness to be both innovative and creative Excellent analytical, interpersonal, presentation and customer relationship building skills Ability to interface with external vendors and customers Experience with developing Key Opinion Leader support through Medical Advisory Boards and Symposia Experience developing digital marketing campaigns Strategic mindset with an ability to prioritize short and long-term goals Experience in the area of Endocrinology an asset Superior organization and planning skills Ability to work independently and under minimal supervision Ability to manage multiple projects and priorities in a quick-paced environment Up to 20% travel required for customer and vendor visits and industry conferences.

Our recruitment process uses the Fitzii application system, which may employ artificial intelligence (AI) to support application screening. At BioSyent, employees are our most important asset. Medical & Dental Coverage Life Insurance & Long-Term Disability Training & Development via LinkedIn Learning

📌 Senior Manager, Creative Marketing Management (Mississauga)
🏢 Fitzii
📍 Mississauga