Welcome! If you've been looking for a new company to switch to that recognizes your effort and makes you feel seen, let me share a little bit about who we are!

The Wellness Company is a pet-focused brand dedicated to helping dogs live more comfortably through non-invasive, results-driven solutions.

We operate a small team of 15 people and our main focus is on helping older dogs live longer. As a growing, performance-driven company, we place a heavy emphasis on how our ideas show up in the real world — especially through the creatives that drive our growth.

What you’re applying for

We’re hiring a Senior Media Buyer to play a central role in our growth engine.

This is a high-impact role at the intersection of strategy, copy, and creative execution. Your role isn’t just to make things look good — it’s to develop ideas that perform and scale.

In your first 3–6 months, success means:

- Driving creatives that improve performance across campaigns
- Generating new angles, hooks, and concepts that resonate
- Elevating the overall quality and clarity of our ads

You’ll work closely with the team to turn ideas into high-performing outputs quickly and consistently.

What you’ll own

- Ad account management with a seasoned media buyer along side
- Development of ad concepts across static + video
- Translating insights, angles,



and copy into clear creative direction
- Iterating on top-performing creatives to improve results
- Using real-world inputs (Reddit, reviews, UGC) to make ads feel native
- Supporting a high-volume testing pipeline with new variations

What you’ll do

- Create and refine ad concepts that balance clarity, creativity, and performance
- Identify and build on winning patterns (80/20 thinking)
- Work across copy, visuals, and structure — not in silos
- Improve creatives based on feedback and performance data
- Push for better ideas, not just more output

What we’re looking for

- Robust understanding of copy, language, and tone
- Ability to think in concepts, not just execution
- Comfortable using tools like Figma, CapCut, etc. when needed
- Awareness of consumer psychology and ad trends
- Willingness to learn and step outside strict role boundaries

What success looks like

- Consistent production of high-performing creatives
- Strong contribution to new angles and directions
- Ads that feel intentional, native, and effective
- Raising the overall creative standard across the team

Why this role

- Direct impact on real business performance
- Fast-moving, idea-driven environment
- Thinking is valued just as much as execution
- See your ideas go live and evolve quickly

📌 Senior Media Buyer (Creative Strategy Focus) (100% Remote) | Family Owned Pet Company
🏢 The Wellness
📍 Canada