Position Title

Senior Producer, Audience Growth, CBC Ottawa, English Services, (On-site)

Position Title

Senior Producer, Audience Growth, CBC Ottawa, English Services, (On-site)

Status of Employment

Permanent

Position Language Requirement

English

Language Skills

English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Do you think you have the ability and drive to keep up with this exciting, ever-changing industry?

Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

As Senior Producer, Audience Growth, you will lead a team that is responsible for video and text platforms. These include but not limited to, CBC Ottawa’s Tik Tok and YouTube as well as CBC Ottawa’s news app and website. In the role you will focus on audience growth on digital platforms and live news coverage on both FAST and terrestrial platforms.

In your role you are responsible for text based stories on CBC Ottawa’s website. You are driven by growth and engagement on our digital platforms. You will ensure CBC Ottawa’s web and app presence is responsive, informative and delivers what the audience wants and needs. You lead a video team that thrives on live content on digital platforms, RAPID channels and terrestrial broadcast.

You love data, and you track to assist in making a better audience experience on all platforms. You distribute data to teams to better understand what is resonating with viewers and readers.

This role is key to moving local news coverage into the future. You are a champion for change and will motivate your teams to get them focused on delivering on mobile-first needs. You work in conjunction with the CBC News’ Audience Growth team to support best practices that set us up to win on mobile and streaming platforms.



Reporting to the Executive Producer of News you are part of the CBC Ottawa leadership team and help drive the objectives and mission of the station.

What you do

Provide and interpret audience data to newsroom leaders to help inform their programming decisions.

Provide clear, actionable feedback to teams on audience needs and publishing and packaging fundamentals.

Work in partnership with CBC News’ Audience Growth team to:

Communicate audience insights and context across all platforms to daily news teams.

Establish best practices across platforms to deliver on measurable audience growth goals for CBC News.

Optimize high-performing local stories (including photos, graphics headlines, story-framing, sidebars, etc.).

Evolve tactics for growing local audiences, including new platform experiments.

Increase and develop content that’s driven by a mobile-first lens for CBC’s Ottawa owned and operated platforms on web and app.

Champion live and breaking content on all platforms

Oversee video and digital teams

Attend daily editorial meetings and develop assignments through an audience growth lens

Ensure current affairs content is being edited for video platforms, including distributed platforms such as YouTube and TikTok.

Collaborate closely with the Senior Producer of News to deliver exceptional daily news content that serves the audience

Track and distribute data to enhance audience engagement

Build team through training, check-ins, and encouragement

Follow trends in the industry and make recommendations

Work and collaborate with editorial leaders on editorial decisions, specials and planning

Ensure visual editorials decision are inline with CBC’s journalistic policies, including verification

What you bring

Minimum of 5 years newsroom leadership experience

Knowledge of social platforms and broadcast trends that drive audience A calming influence in the newsroom while making quick decisions

Open to team ideas that are outside the box

Knowledge of video crafts both traditional and current





Understand audience habits in streaming, news app and website spaces

Desire to increase web traffic through daily and breaking news content

Keen understanding of text story structure, headlines and photos that enhance the audience experience

Experience guiding and developing talent, craft and performance

Ability to handle multiple priorities while juggling tasks and/or projects

Strong analytical skills to solve complex journalistic and operational issues

Strong communication and interpersonal skills including the ability to be clear, concise, and precise on journalistic and programming matters.

Cultural sensitivity, awareness and a demonstrated commitment to the value of diversity in the workplace

This is a permanent full time on-site position.

Candidates may be subject to skills and knowledge testing.

A mandatory Criminal record check.

Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.

For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location

181 Queen Street, Ottawa, Ontario, K1P 1K9

Number of Openings

1

Work Schedule

Full time

📌 Senior Producer, Audience Growth, CBC Ottawa, English Services, (On-site) (Ahuntsic)
🏢 CBC / Radio-Canada
📍 Ahuntsic