Babylist Money is a new line of business built on a easy insight: the families Babylist serves don't stop needing guidance after the registry is done.

Early

Investor — the team's first shipped product — gives parents a way to connect a college savings account to a child’s Babylist fund for loved ones to contribute directly. This PM will own the Early Investor product experience — defining the monetization strategy, driving top-of-funnel growth, and building the sticky product hooks that bring families back to Babylist long after the baby shower. you think in terms of revenue impact and measurable results, not shipped features; you can point to at least one project and say exactly what it drove for the bottom line Growth-minded by instinct — you see a metric that needs to move and you immediately start generating hypotheses; Technically hands-on — you work directly with engineering daily, can QA your own work, ask smart technical questions, and move fast without waiting for answers; Data-driven by default — when you see a problem, your first instinct is to find the number that defines it and propose ways to move it Own Early Investor end-to-end — take ideas from start to finish, define success metrics, ship, measure, and iterate without waiting to be told what comes next Identify and test monetization strategies beyond transaction fees — partnerships, physical products, integrated experiences — and build the case for what to prioritize Build sticky product features that give postpartum families a reason to come back to Babylist — think birthdays, college savings milestones, and seasonal moments C$ 179,800 to 224,700 + target 15% annual bonus





Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025.

Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Babylist is remote-first with team members across the U.Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and adaptable spending accounts Generous paid parental leave and PTO Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Misrepresentation at any stage may result in removal from consideration for this and future roles. We use AI throughout our hiring process to help review, screen, and assess applications.

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📌 Senior Product Manager, Money (Winnipeg)
🏢 Babylist -
📍 Winnipeg