Our client is a leading steel pipe distributor backed by a major global parent organization.

They are seeking an entrepreneurial, results-driven

Sales Representative to re-establish and expand the company's market presence across Western Canada (primarily Alberta and Saskatchewan). In this role, you will be responsible for actively selling existing on-the-ground inventory (over 20,000 tons) by targeting foundation contractors, energy/drilling companies, and fabricators. Rather than simply taking order requests, you will leverage your industry knowledge to offer creative, cost-effective structural steel alternatives to site superintendents, estimators, and procurement managers.

Responsibilities

Drive Inventory Sales

Actively sell down on-the-ground Western Canadian inventory (approx. 20,000 tons) of structural steel pipe and reclassified casing rejects.

Market Reclaiming & Account Growth:

Manage a target customer mix of roughly 70% existing/legacy accounts and 30% net-new business, re-establishing brand presence across AB and SK.

Consultative & Entrepreneurial Selling:

Evaluate client specifications and proactively offer technical alternatives (matching tensile, yield, and weight per foot at competitive pricing).

Target Key Industry Verticals

Build trust and establish long-term relationships with foundation/piling contractors, energy sector operations (rat hole pipe applications), bridge/tunneling fabricators, and sign pole manufacturers.

Product & Market Strategy:

Provide market feedback on product gaps, demand for unrepresented steel grades, and potential overseas/domestic steel packages to support business expansion.

Operational Collaboration

Spend time at the Millet yard walking the grounds with yard staff to visually track inventory, assess product grades, and ensure accurate order fulfillments.





System & Sales Management:

Accurately calculate footage, weights, tonnage, and markup margins while managing quotes and customer data within the company ERP system.

Required Skills and Experience

Steel Industry Experience

Minimum 5+ years of direct sales experience in steel, structural steel pipe, or steel product distribution.

Technical Aptitude

Ability to read, interpret, and convert simple product specifications (e.g., outer diameter, wall thickness, pipe grades, weight per foot, tensiles, and yield strengths).

Math & Estimating Proficiency:

Solid ability to calculate linear footage, tonnage/weight, and markup margins quickly and accurately.

Entrepreneurial Mindset

Proven success in consultative selling—moving beyond fixed stock lists to propose alternative grades/specs that save clients money while maximizing margins.

Valid Driver's License

Required for site visits, client meetings, and yard walkthroughs.

Nice to Have Skills and Experience

Western Canadian Network

Pre-existing contacts among regional Western Canadian foundation contractors, piling companies, heavy civil contractors, and energy operators.

ERP Systems Knowledge

Hands-on experience with Microsoft Business Central (Microsoft 365) or similar inventory/CRM management systems.

Background in Related Sectors

Exposure to structural steel, piling/foundation work, heavy civil construction, or industrial supplies.

Copy and paste disclaimer for Ontario/Canada Job Posts.

Pay Transparency: The expected Annual Salary for this position falls between $__ to $____/year + 3% Sales Commission (uncapped)

Vacancy Status: This Posting is for a current vacant role, and the successful candidate will be hired into an existing open position.

Artificial intelligence tools are used to assist in screening and assessing applicants for this position.

📌 Steel Sales Representative (Winnipeg)
🏢 Insight Global
📍 Winnipeg