Location: Fully Remote (East Coast-based -> Toronto / NY)

Reports to: CEO

Type: Full-time THE OPPORTUNITY

Reklaim is building a fundamentally different consumer data company. Our platform gives consumers visibility and control over their personal data while creating a consent-based data ecosystem for brands, agencies and the broader advertising industry.

We are looking for a VP, Marketing to own and build our marketing function as we enter our next stage of growth.

This is a senior, hands-on role. You will own marketing strategy, brand, positioning, B2B marketing, content, communications, social, and PR, while working closely with our existing Growth, Product, Sales, and BD teams.

This is not a traditional marketing job.

We are not looking for someone to bring the same playbook they've used for the last decade and add a few new tools. We want someone who believes AI, agents and automation are fundamentally changing how marketing organizations should operate. Your job is to build a high-output marketing machine, not a large marketing department.

WHAT YOU'LL OWN

Marketing Strategy & Leadership

- Own the marketing strategy, priorities and operating cadence.
- Establish clear measurement and accountability.
- Translate company and product strategy into compelling market narratives.
- Take day-to-day marketing leadership off the CEO's plate.

Brand & Positioning

- Own Reklaim's brand and positioning across consumer and B2B audiences.
- Clearly articulate why Reklaim is different and why that matters.
- Ensure consistency across our website, product, campaigns, content and communications.

B2B Marketing

- Build a marketing engine that supports Sales and BD.
- Develop positioning, content and campaigns for brands, agencies, DSPs, SSPs and ecosystem partners.
- Turn Reklaim's differentiated data and privacy proposition into compelling commercial stories.




- Build thought leadership and demand-generation programs where they make sense.

Content, Social & Communications

- Own Reklaim's content and communications strategy.
- Build a consistent, high-quality content engine.
- Develop our B2B and consumer social presence.
- Identify opportunities for executive thought leadership and earned media.
- Use external specialists where they create more leverage than internal headcount.

Partner & Channel Marketing

- Develop co-marketing opportunities with strategic partners.
- Support new distribution and acquisition channels alongside BD and Growth.

AI as a Force Multiplier This is a critical part of the role.

We expect you to constantly ask:

"Can AI, an agent, automation or technology solve this before we add another person?"

You should be comfortable using AI to:

- Build agents
- Automate research, reporting and repetitive workflows.
- Increase content and creative velocity.
- Improve personalization and segmentation.
- Accelerate campaign development and optimization.
- Build AI agents that perform repeatable marketing tasks.
- Connect marketing systems and data.
- Create scalable systems rather than manual processes.

The goal isn't to use AI because it's fashionable. The goal is leverage. We want someone who understands how to combine people + AI + agents + automation + data + technology + external specialists to produce dramatically more output from a lean organization.

HOW YOU'LL WORK





You will not inherit a large marketing team.

You will work across

- Growth & Consumer Marketing — acquisition, SEO/AEO, website/CRO, Braze/CRM, consumer communications, Jackpot and analytics.
- Product Marketing — product positioning, launches, messaging and sales enablement.
- Product, Sales & BD — product and commercial alignment.
- External specialists — creative, social, PR and other specialized capabilities where appropriate.

Your job is to make the entire system work together.

WHAT SUCCESS LOOKS LIKE

- Clear, differentiated Reklaim positioning.
- A functioning B2B marketing engine supporting Sales and BD.
- Consistent, high-quality content and communications.
- A materially stronger social and thought-leadership presence.
- A measurable marketing operating cadence.
- A modern marketing stack.
- More marketing output without simply adding headcount.
- Clear contribution to consumer growth and B2B pipeline.

WHO YOU ARE You likely have 8+ years of marketing experience in technology, SaaS, data, advertising, privacy, consumer technology or a similar fast-moving category.

More key than your background is how you think.

You are

- AI-native, not AI-curious.
- A builder, not an empire-builder.
- Strategic but comfortable doing the work.
- A strong writer and communicator.
- Commercial and data-driven.
- Experienced in both brand and B2B marketing.
- Comfortable with ambiguity, limited resources and rapid change.
- Comfortable challenging conventional marketing thinking.
- Experienced managing agencies, freelancers and external specialists.

WHY REKLAIM This is an opportunity to build the marketing organization of what comes next — using technology, AI, agents and people to create a marketing function that is significantly more productive than its size would suggest.

📌 Vice President Marketing (Ontario)
🏢 Reklaim
📍 Ontario