Director of Sales & Business Development

Weldco Heavy Industries | Fort McKay, Alberta

Weldco Heavy Industries (WHI) is seeking an experienced commercial leader to drive the continued growth and development of its sales and business development operations.

Strategically located in the heart of Alberta’s Oil Sands, WHI is a leading steel fabrication and repair facility, providing high-quality solutions to clients across the energy and industrial sectors.

This is an opportunity for someone who can do more than manage a sales team. We are looking for a leader who can build a more structured, measurable, and scalable commercial engine around deep customer relationships, strong industrial capabilities, and an established market presence.

Reporting to the President & General Manager and serving as a member of the Senior Leadership Team, the Director of Sales & Business Development will lead WHI’s commercial strategy, sales organization, customer growth and business development efforts.

The mandate is significant: develop a three-year commercial plan, strengthen and diversify WHI’s customer base, establish disciplined pipeline and forecasting practices, implement a meaningful CRM system, develop the sales team, and create greater visibility and predictability around future revenue.

What You'll Lead

You will

- Develop and execute WHI’s Three-Year Commercial Sales Plan.
- Lead, coach and establish clear accountability across the Sales and Business Development team.
- Assess and evolve WHI’s sales structure, processes, account allocation and performance measures.
- Protect and grow key customer relationships while developing new customers,



markets and revenue opportunities.
- Build a disciplined, measurable sales pipeline and forecasting process.
- Lead the implementation and adoption of a CRM system that becomes an active commercial management tool.
- Establish Key Account Plans and a structured approach to customer engagement.
- Develop strategies to diversify WHI’s customer and revenue base.
- Lead significant business-development opportunities, customer negotiations and commercial relationships.
- Work closely with Operations, Finance, Estimating and other leaders to ensure growth is both achievable and profitable.
- Bring meaningful customer, competitor and market intelligence into WHI’s strategic decision-making.

Who We're Looking For You are a commercially minded leader who is equally comfortable developing strategy, holding a sales team accountable, reviewing pipeline data and sitting across the table from a senior customer.

- You bring significant experience in sales, business development or commercial leadership within mining, Oil Sands, heavy industry, heavy equipment, industrial services, manufacturing or a related environment.
- You have demonstrated that you can grow existing accounts, create new business,



build effective sales processes and translate market opportunities into profitable revenue.
- You understand that strong sales leadership requires both relationships and discipline.
- You value good data, realistic forecasting, clear accountability and cross-functional collaboration.
- You also understand that a commercial strategy only matters if it translates into action and results.
- Experience within the Alberta Oil Sands or Canadian mining sector, established industry relationships, and exposure to heavy fabrication, equipment rebuilds, field service, machining or industrial maintenance would be significant assets.
- Regular travel to WHI operations, customer locations and industry events will be required.

Why Weldco Heavy Industries?

- Competitive wages
- Personal growth and career advancement opportunities
- Registered Pension Plan
- A workplace built on safety, cleanliness, respect and results
- Feedback and recognition for a job well done

The Opportunity This position will appeal to someone who wants the prospect to build and influence, rather than simply inherit and maintain.

WHI has established customer relationships, industry knowledge and significant industrial capability. The Director of Sales & Business Development will be expected to bring the commercial structure, leadership and discipline required to turn those strengths into a sustainable growth strategy.

If you are a commercial leader who understands heavy industry, builds credibility with customers and knows how to create accountability and momentum within a sales organization, we would like to hear from you.

📌 Weldco Heavy Industries Ltd: Director of Sales (Edmonton)
🏢 Weldco-Beales MFG Alberta
📍 Edmonton