Pay Range: $55,000 - $85,000At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-SharingProgram to assist with retirement savings; comprehensive paid benefits; a 15% discount onHome Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.With a career at The Home Depot, you can be yourself and also be part of something bigger.Position OverviewThe Specialist, CRM, assists in planning and executing email and personalization initiatives. They will own end-to-end push notification activity from strategy to execution. This role focuses on campaign builds and optimization, coordination, tracker management and reporting to ensure programs are delivered accurately, on time and meet business objectives.Key ResponsibilitiesStrategic DirectionLeverage CRM best practices, customer/competitive insights and data to execute personalized marketing campaigns with a focus on email and push notificationsPartneringCommunicate and coordinate with internal cross functional teams in production, product, merchandising, creative and marketing to ensure the successful execution of marketing plansBuilding close working relationships with key business partnersCampaign deliveryPartner closely with Merchandise Marketing teams to drive product authority in email and pushSupport the development and implementation of lifecycle-based marketing programs ensuring that campaigns are briefed, delivered,



tested and executed on‐timeCreate marketing briefs/requests and track progress; ensuring projectsare delivered on‐timeResponsible for providing creative feedback in proofing platform (JA)Analytics and PerformanceDevelop Push Notification benchmark documentationMaintain dashboards and track performance in relation to benchmarksAnalyze data to assist in driving business decisions and optimizationSupport post‐campaign documentation by organizing results and summariesAdministrationMaintain annual and monthly email and push calendar and communication to key partnersCreate compelling PowerPoint presentations that tell a storyCompetenciesCollaborativeDrives engagementCustomer focusDrives resultsCommunicates effectivelyAction‐orientedSkillsWorking knowledge of email and push notification marketing strategies, tools, and best practicesFamiliarity with email marketing and push platforms and automation toolsStrong organizational skills to manage multiple projects and deadlines effectivelyProficiency in analyzing data (Excel)



and metrics to guide in driving decisions and optimizing campaignsExcellent verbal and written communication skills to convey ideas clearly to stakeholders and team membersStrong multi‐tasker that can prioritize tasks to meet business objectivesAbility to understand customer needs and preferences, tailoring content and strategies accordingly.Solid ability to identify challenges and develop effective solutions quicklyFlexibility to adapt to evolving market trends and technology changes in the email marketing landscapeDriven by results and continuous improvementStrong in Microsoft Excel as a means of measuring marketing performance and identifying key insightsDirect Manager/Direct ReportsSenior Manager, CRM, Email and PersonalizationTravel RequirementsLimited – generally limited to the GTA stores and Innovation CentrePhysical RequirementsExtended SittingOnsiteIn Person – 5 days per weekWorking ConditionsWorking in an office setting: computer work, camera on virtual meetings, taking support callsMinimum EducationUndergraduate degree in business/marketingMinimum Years of Work Experience2+Minimum Leadership Experience0CertificationsN/AOther Requirements/AssetsExperience with Salesforce Marketing Cloud and Tableau, preferred but not requiredIn our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.#J-18808-Ljbffr

📌 Crm And Marketing Personalization Specialist - $55,000 - $85,000 A Year (Toronto)
🏢 The Home Depot Canada
📍 Toronto