AMOREPACIFIC is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission — "We make A MORE beautiful world" — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future.Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do.To bring this vision to life, we are committed to five core principles:Customer FirstBe the 1st and the BestCollaborate with an Open MindRespect DifferencesAct with IntegrityAt AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.Job SummaryAmorepacific Canada is seeking an experienced Assistant Digital Marketing Manager to join the Laneige Marketing Team. This role is responsible for executing and supporting cohesive brand activity across paid media, social media, public relations, and integrated marketing channels.Reporting to the Senior Manager, Laneige Marketing and working closely with the Assistant Manager in Trade Marketing, the ideal candidate supports the execution of integrated marketing initiatives and ensures a connected 360° marketing approach across all consumer touchpoints. This is a great fit for a digitally fluent marketer who is ready to take on broader ownership of channel execution and cross-functional coordination,



with a strong understanding of the prestige beauty landscape and the Sephora retail environment.Principal AccountabilitiesResponsibilities include but are not limited to:Digital Channel Execution & Brand Building (30%)Support the planning and execution of Laneige Canada’s integrated digital marketing strategy across paid, owned, and earned channels in partnership with the Sr. Marketing Manager.Ensure digital activity aligns with brand objectives, campaign priorities, and commercial targetsAssist with campaign briefing, creative direction, and performance tracking across social, paid media, influencer, and PR workstreamsHelp translate Global Headquarters’ brand direction into locally relevant, consumer-first digital executionsPaid Media Support (20%)Support the management of the external paid media agency relationship, ensuring briefs are clear, budgets are tracked, and campaigns are delivering against targetsMonito campaign performance across key metrics (ROAS, CPA, CPM, CTR) and flag optimization opportunities in partnership with the Integrated Marketing SpecialistEnsure paid media activity is aligned with retail moments, newness launches, and Sephora campaign windowsTrade-Digital Integration (15%)Partner closely with the Assistant Manager of Trade to keep digital and trade workstreams aligned on launch calendars, hero SKUs, promotional windows, and in-store momentsEnsure the Digital team is briefed on and supporting Sephora and Amazon prioritiesServe as a cross-functional connector with Sales, SCM,



and HQ on Digital-related workstreamsReporting & Budget Tracking (20%)Track Digital team A&P; spend across channels and flag risks or variances to the Sr. Marketing ManagerPrepare regular performance updates and campaign recaps with clear insights and recommendationsSupport quarterly business reviews and HQ reporting as neededWork alongside the Sr. Marketing Manager to help guide and support a team of three Senior Specialists spanning Integrated Marketing, social media, and PRParticipate in weekly team check-ins and help set clear priorities and timelines across workstreamsContribute to a collaborative, accountable team culture and support team members where appropriatePartner with the Sr. Marketing Manager on organizational planning and development conversationsQualification and ExperienceBachelor’s degree in Marketing, Business, Communications, or a related field.Minimum 5 years of relevant marketing experience, ideally within prestige beauty, retail, or consumer goodsStrong digital marketing fluency across paid media, social, influencer, and PRComfortable working cross-functionally and managing multiple workstreams simultaneouslyFamiliarity with the Sephora retail ecosystem and omnichannel marketing environmentExcellent communication, project management, and organizational skillsPositive attitude with strong relationship-building skillsSelf-starter with a proactive mindset and strong attention to detailAbility to thrive in a fast-paced and dynamic business environmentBilingual (English/French) an asset but not requiredWe are committed to integration and equal prospect. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.#J-18808-Ljbffr

📌 Assistant Digital Marketing Manager, Laneige - $64,870 - $163,900 A Year (Winnipeg)
🏢 AMOREPACIFIC
📍 Winnipeg