Drive campaign success at BMO Financial Group in Toronto as a Manager of Campaign Optimization. This role blends strategic thinking with data analysis and execution across hybrid channels.
The Manager of Campaign Strategy & Optimization is vital for aligning marketing with business objectives. You will work with Product and Marketing teams to translate customer insights into actionable campaigns. A strong focus on optimizing engagement metrics and refining strategies will be crucial for achieving success.
Key Responsibilities:
• Craft targeted strategies based on business and customer needs
• Monitor and analyze KPIs for campaign effectiveness
• Lead testing initiatives to refine campaign strategies




• Ensure channel communication aligns and complements campaigns
• Support development of best practices for strategy execution
Requirements:
• 4–7 years in marketing strategy or lifecycle management
• Track record of multi-channel campaign success
• Experience in collaborative, cross-functional settings
• Solid data analysis and decision-making skills
• Bachelor’s degree in Marketing, Business, or related field
Shape impactful campaigns at BMO, leveraging data to enhance customer interactions and drive engagement.
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📌 BMO Manager of Campaign Optimization (Toronto)
🏢 Socket.dev
📍 Toronto