Drive campaign success at BMO Financial Group in Toronto as a Manager of Campaign Optimization. This role blends strategic thinking with data analysis and execution across hybrid channels.

The Manager of Campaign Strategy & Optimization is vital for aligning marketing with business objectives. You will work with Product and Marketing teams to translate customer insights into actionable campaigns. A strong focus on optimizing engagement metrics and refining strategies will be crucial for achieving success.

Key Responsibilities:



• Craft targeted strategies based on business and customer needs • Monitor and analyze KPIs for campaign effectiveness • Lead testing initiatives to refine campaign strategies • Ensure channel communication aligns and complements campaigns • Support development of best practices for strategy execution

Requirements: • 4–7 years in marketing strategy or lifecycle management • Track record of multi-channel campaign success • Experience in collaborative, cross-functional settings • Robust data analysis and decision-making skills • Bachelor’s degree in Marketing, Business, or related field

Shape impactful campaigns at BMO, leveraging data to enhance customer interactions and drive engagement. #J-18808-Ljbffr

📌 BMO Manager of Campaign Optimization (Winnipeg)
🏢 Socket.dev
📍 Winnipeg