Follow up on inbound marketing leads and identify qualified opportunities Create target prospect lists and nurture raw leads to Marketing Qualified Leads (MQLs) Qualify inbound leads using a scorecard process to generate Sales Qualified Leads (SQLs) Seek outbound sales opportunities and cold call prospects Profile strategic accounts by identifying key individuals, researching business requirements, and presenting solutions Educate and develop prospects before handing them off to sales teams Nurture new marketing leads Set up discovery calls when leads reach a qualified stage Maintain accurate activity and lead qualification information in HubSpot CRM Track key metrics in the CRM to support decision-making and resource allocation Identify, approach, and initiate businesses that could benefit from Texada products and services Lead or participate in assigned projects Drive attendance for webinars and live seminars and set meetings for conferences Collaborate with sales and marketing team members on strategic sales Build knowledge of the heavy equipment sales and rental industries across North America Provide forecasting for current and new accounts Contribute to strategic sales thinking and discussions Support Sales Executives by creating new opportunities with equipment dealerships and rental businesses Requirements

Bachelor’s degree from an accredited college or university Candidates must be authorized to work in Canada without restriction or sponsorship Preferred: Experience in an outbound software sales workplace Preferred: Success with technical sales over the phone,



video conferences, and in person Background in technology sales or lead generation is a plus Prior success in a quota-driven sales environment is a plus Experience using HubSpot or comparable CRMs is an asset Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency Passion for building trust and leveraging relationships into business solutions Critical thinking and effective team collaboration Ability to take initiative, be resourceful, be proactive, and tackle difficult situations Working knowledge of asset management or heavy equipment rental/dealer industry software is a plus Core Competencies

Demonstrates expertise in lead generation and qualification, utilizing HubSpot CRM for tracking and decision-making. Possesses solid communication skills to educate prospects and collaborate effectively with sales and marketing teams. Highest-signal resume keywords

Lead Generation HubSpot CRM Proficiency Outbound Sales Experience Technical Sales Success Critical Thinking ATS Optimization Keywords

Hard Skills

Lead Qualification Sales Forecasting Prospect Research Cold Calling MQL to SQL Conversion Sales Metrics Tracking AI Tools Proficiency Asset Management Software Knowledge Soft Skills

Team Collaboration Initiative Resourcefulness Relationship Building Proactive Problem Solving Industry Keywords

Heavy Equipment Sales Rental Industry Technology Sales Quota-Driven Sales Environment Tools & Technologies

HubSpot CRM Software AI Tools

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📌 Sales Development Representative (Winnipeg)
🏢 Jobtailor
📍 Winnipeg