Summary We're hiring a cross-channel Manager, Performance Marketing who shall have ownership of paid media strategy, planning, buying (via in-house agency) and measurement. Collaborating with brand marketing teams, agency and creative teams while reporting into the Senior Manager, Marketing & Media Operations, you will be responsible for growth and performance marketing with the goal of subscriber acquisition, and retention for Bell Media’s entertainment / news and sports brands such as Crave, and TSN.
Key Responsibilities What You'll Do
Lead cross-channel media strategy: Define plans, write briefs, allocate budgets, and set KPIs across Paid Social, CTV/OLV, Audio, Programmatic, and SEM
Bridge brand and performance: Architect media investments that drive top-of-funnel lift alongside downstream acquisition, ensuring e icient reach and frequency
Drive measurement and experimentation: Run rigorous test-and-learn roadmaps. Partner with agency team on incrementality testing, geo-experiments, and MMM inputs
Champion AI and automation: Scale LLM-powered workflows to accelerate creative ideation, streamline planning, and eliminate manual reporting
Optimize creative e ectiveness: Partner with brand teams to define messaging frameworks. Leverage rapid testing to iterate on variants and refresh cadences
Communicate and influence: Distill complex data into single source-of-truth dashboards to deliver actionable recommendations to cross-functional stakeholders
What You'll Bring
5+ years in media/performance marketing with strong digital expertise (Social,Programmatic, CTV) and a track record of managing agencies
Hands-on experience with major DSPs (DV360, TTD), social platforms (Meta, TikTok), CTV partners, and verification tools
Deep toolkit for funnel diagnostics, incrementality, and attribution (GA4, MMM)
Comfortable responsibly integrating platform AI features and LLMs for media ops, creative generation, and analysis
An ownership mindset that flexes between high-level strategy and hands‑on execution. You move with urgency through ambiguity
Experience with managing and developing the skills and knowledge of 1 or 2 direct reports
Critical Qualifications
Experience in entertainment, streaming, or performance-driven DTC brands, ideally combining agency and client-side roles
Expertise in MMM, designing geo-experiments, and shaping measurement roadmaps
Proven ability bridging brand and performance while partnering closely with brand, creative, and analytics
Adequate knowledge of French is required for positions in Quebec.
Additional Information Position Type:
Management
Job Status:
Regular - Full Time
Job Location:
Canada : Ontario : Toronto
Work Arrangement:
Hybrid
Work Arrangement: Successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Application Deadline: 09/24/2026
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team,
you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
Benefits:
Medical benefits
Dental perks
Vision benefits
Mental health benefits
35% discount on Bell services
Access to exclusive offers from partners
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or
[email protected] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.
Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.
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📌 Manager, Performance Marketing (Winnipeg)
🏢 Bell
📍 Winnipeg