We are looking for a motivated and culturally savvy Influencer Marketing specialist ( full time) to support our Xiaohongshu (RED) influencer marketing efforts for the Canada market. This role will focus primarily on building and managing influencer collaborations to grow brand awareness among Chinese-speaking audiences in Canada.

This is a great opportunity for someone who is passionate about social media trends, creator partnerships, and Asian consumer products.

Job Responsibilities

Identify and research potential Xiaohongshu (RED) influencers (KOLs/KOCs) in the Canada market

Reach out to influencers and manage creator communication and collaboration

Coordinate campaign logistics including content briefing, posting timelines, and deliverables

Track campaign performance and compile basic reports and insights

Stay up to date with social media trends and Xiaohongshu platform updates

Monitor influencer content and ensure alignment with campaign guidelines

Support influencer marketing campaigns for the U.S. market when needed

Manage community engagement by responding to user comments and messages on Yami’s Xiaohongshu official account.

Assist with general social media marketing tasks related to creator collaborations

Assist and participate in offline event planning and execution, and other marketing assignments

Qualifications & Requirements

Graduate or undergraduate with Marketing or related major(s)

Fluent in Chinese and English (both written and spoken)

1 year experience and above in social media, influencer marketing, and digital trend

Familiar with Xiaohongshu (RED) and its creator ecosystem





Excellent communication and relationship-building skills

Robust organizational skills and ability to manage multiple tasks

Able to adapt quickly and handle changing priorities

Knowledge or interest in Asian culture, lifestyle products, and consumer trends

Experience with influencer outreach or social media marketing is a plus

Benefits & Compensation

Extended Health, Dental & Vision Advantages

Paid Vacation, Statutory Holidays, and Sick Leave

Employee discount

Coffee and snacks

CAN $24-32 Hourly

Compensation Transparency: Final salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill set, and existing professional network in the local market.

Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require.

AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.

Work Authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.

Only those selected for an interview will be contacted.

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📌 Influencer Marketing Specialist, RED – Canada Market (Winnipeg)
🏢 yami]
📍 Winnipeg