Drive product marketing initiatives as a Senior Advisor at iA Financial Group in Toronto. This strategic role focuses on enhancing group insurance and savings solution offerings.

You will capitalize on your extensive product marketing experience to develop actionable strategies across multiple channels. Your role includes analyzing performance data, defining key messages, and optimizing product visibility to ensure a dynamic customer experience. Collaborating closely with diverse teams, you will manage significant projects while ensuring alignment with business objectives.

Key Responsibilities:



• Execute marketing strategies aligned with business goals • Lead market analysis to identify opportunities • Define customer engagement strategies for product growth • Oversee product lifecycle management and enhancements • Ensure a compelling digital presence for all products

Requirements: • 8+ years in product marketing or strategic roles • Bachelor's in Marketing; Master’s is a plus • Robust problem-solving and analytical capabilities • Proven record of leadership and teamwork • Knowledge of financial and insurance products

Be a key player in shaping the future of product marketing at iA. #J-18808-Ljbffr

📌 Senior Product Marketing Expert - iA Financial Group (Winnipeg)
🏢 iA Financial Group (Industrial Alliance)
📍 Winnipeg