Lead creative CRM initiatives at Groupe Dynamite in Montréal, focusing on email, SMS, and app push channels. Elevate customer engagement and lifetime value through cutting-edge personalization and data-driven insights.

In the role of Senior Manager, CRM, you'll own the strategic vision for customer retention amid rapid company growth. Your expertise will guide the team in managing a multi-year roadmap, driving engagement through advanced segmentation and effective A/B testing. Collaborate closely with various stakeholders and the leadership team to ensure seamless execution of CRM strategies.

Key Responsibilities:



• Set the long-term vision and strategy for CRM channels • Manage the CRM budget to maximize return on investment • Implement cutting-edge AI tools to optimize customer experience • Lead A/B testing programs and operationalize customer insights • Monitor CRM performance and utilize analytics for improvement

Requirements: • Bachelor’s degree in Marketing, Business, or related field • 8+ years of digital CRM and lifecycle marketing experience • Strong analytical skills with expertise in reporting tools • Proven people management experience of 4+ years • Bilingual in French and English for effective communication

Drive CRM innovation and customer engagement as a key leader at Groupe Dynamite. #J-18808-Ljbffr

📌 CRM Strategy Manager at Groupe Dynamite (Winnipeg)
🏢 JARAL FASHIONS
📍 Winnipeg