Join Scotiabank as the Director of Loyalty and Partnerships Marketing. Lead strategic marketing initiatives that enhance client loyalty and drive profitable growth.
As a pivotal member of the Canadian Banking Marketing team, you will lead the planning and execution of comprehensive marketing strategies. Your role encompasses overseeing acquisition, retention programs, and analyzing customer insights to optimize engagement. Collaborating with internal teams and partners, your leadership will be vital in fostering relationships that support business objectives.
Key Responsibilities:
• Design client loyalty and retention marketing programs • Collaborate on marketing plans with business partners • Analyze customer data to inform loyalty strategies • Manage partner relationships and campaign deliverables • Utilize KPIs to evaluate campaign effectiveness
Requirements: • Bachelor’s degree in Marketing or a related field • 8+ years in loyalty marketing or partnership management • Robust understanding of consumer markets in Canada • Excellent negotiation and communication skills • Experience with Agile methodology
Elevate Scotiabank's loyalty initiatives by leveraging your extensive marketing expertise and leadership skills. #J-18808-Ljbffr