Kwench by KFC is one of the most exciting growth opportunities in KFC Canada’s next chapter: a bold new beverage-led sub‑brand designed to build a new category, unlock new occasions, and expand how Canadians experience KFC.

The Associate

Manager, Marketing — Kwench by KFC will help lead the end‑to‑end marketing strategy and execution for Kwench, acting as a key business owner across brand strategy, communications, retail activation, innovation commercialization, media, agency management, and performance tracking. This role is ideal for a marketer who wants to build something from the ground up, shape a current category within an iconic brand, and drive both short‑term business results and long‑term brand equity.

Lead Kwench Brand

Strategy & Growth Planning Support the development of the long‑term vision, positioning, and strategic role of Kwench within the broader KFC Canada business. Help build Kwench into a distinct, ownable sub‑brand with a clear consumer proposition, visual identity, tone of voice, and growth roadmap. Translate consumer, category, cultural, and business insights into clear marketing strategies that drive awareness, consideration, trial, and repeat.

Partner with cross‑functional teams to define annual priorities, key growth opportunities, and the marketing roadmap for Kwench. Identify opportunities to strengthen Kwench’s role in building new occasions, particularly within beverages, snacks, treats, and younger consumer engagement.

Own Integrated Marketing Campaign Execution

Lead the day‑to‑day execution of Kwench marketing campaigns across paid media, social, PR, influencer, retail, digital, CRM, and in‑restaurant touchpoints. Work closely with agency partners to develop breakthrough creative ideas that make Kwench feel culturally relevant, distinctive, and unmissable. Manage campaign timelines, briefs, approvals, creative development, production, and executional delivery across the full IMC process.

Champion bold, disruptive, and social‑first marketing that helps KFC compete beyond traditional QSR beverage advertising. Help bring new beverages, flavours, platforms, and limited‑time offerings to market through clear commercialization plans. Track performance of launches and campaigns, identifying key learnings and recommendations to optimize future activity.

Lead Retail, Digital & Guest Experience Touchpoints Manage how Kwench shows up across restaurant merchandising, digital menu boards, app, web, delivery platforms, CRM,



and other guest‑facing channels. Partner with Digital, Operations, Field, and Restaurant Excellence teams to ensure Kwench is easy to understand, easy to order, and compelling at point of purchase. Support the development of merchandising, restaurant communications, and operational materials that help teams bring Kwench to life consistently.

Ensure all retail and digital assets ladder back to the broader brand strategy and campaign objectives.

Manage Business

Performance, Budget & Reporting Monitor Kwench business performance across sales, mix, trial, repeat, campaign results, media performance, and key brand health indicators. Turn data and insights into clear recommendations for optimization, investment, and future growth. Manage marketing budgets, timelines, agency scopes, invoicing, and day‑to‑day project financials.

Help build confidence in Kwench by clearly communicating performance, progress, learnings, and next steps. Act as a key connector across Marketing, Innovation, Operations, Finance, Supply Chain, Digital, Media, PR, Creative, and Franchisee stakeholders. Partner closely with agency teams to ensure creative, media, PR, influencer, and social plans are integrated and delivered with excellence.

Bring a proactive, solutions‑oriented mindset to complex projects with multiple stakeholders and fast‑moving timelines. Undergraduate degree in Marketing, Business, Commerce, Communications, or a related field.

Experience in CPG, QSR, retail, beverage, innovation, or consumer‑led brand management. 3-5+ years of marketing experience, ideally in brand management, integrated marketing, innovation commercialization, retail marketing, or consumer packaged goods. ~ Experience managing cross‑functional projects from strategy through execution. ~ Strong understanding of brand strategy, consumer insights, creative development, media, retail activation, and performance tracking. ~ Proven ability to manage multiple priorities, timelines, stakeholders, and agencies in a fast‑paced environment.



~ Strong analytical skills with the ability to translate data into clear insights and action plans. ~ Experience developing briefs, managing creative feedback, and supporting integrated campaign execution. ~ Comfort working across both strategic planning and detailed execution. Strong consumer‑first mindset with curiosity for culture, food, beverage, and emerging consumer trends. Excellent written and verbal communication skills, with the ability to simplify complexity for senior leaders, Franchisees, agencies, and cross‑functional teams.

Strong project management skills and attention to detail. Creative judgment and ability to build, assess, and strengthen breakthrough marketing ideas. Strong business acumen and comfort working with sales, mix, budget, and campaign performance data.

Ability to thrive in ambiguity and help build new processes, systems, and ways of working. We hire and develop people who lead with Smart, Heart and Courage to make a big impact on the business today and grow into leaders of the future. We focus on your personal development as much as your professional development to ensure you can bring your best self to work.

Hybrid work model (2-3 days per week in office) Paid vacation and personal days, plus 10 paid KFC Canada holidays in addition to statutory holidays. Comprehensive health and dental benefits, including HSA and PSA options that allow you to personalize your coverage, plus life insurance and disability coverage, with employer‑paid premiums Family‑inclusive Employee Assistance Program (EAP) and virtual care Paid parental leave with salary top‑up RRSP and DPSP retirement programs with employer matching We are committed to building a diverse, inclusive, and authentic workplace where everyone feels they belong. In accordance with applicable laws, we are committed to providing reasonable accommodations throughout the recruitment and selection process to meet the needs of applicants.

If you require accommodation at any stage of the hiring process, please let us know. The expected hiring range for this role is $88,000 to $114,000 CAD, inclusive of base salary and target annual performance bonus. Final compensation will be based on factors such as skills, experience, qualifications, and internal equity.

KFC Canada uses artificial intelligence (AI)-enabled tools to support certain aspects of the recruitment process, including application screening and assessment, in accordance with applicable legislation.

📌 Associate Marketing Manager, Kwench by KFC (Vaughan)
🏢 KFC
📍 Vaughan