Drive campaign success at BMO Financial Group in Toronto as a Manager of Campaign Optimization. This role blends strategic thinking with data analysis and execution across hybrid channels. The Manager of Campaign Strategy & Optimization is vital for aligning marketing with business objectives.

You will work with Product and Marketing teams to translate customer insights into actionable campaigns. A strong focus on optimizing engagement metrics and refining strategies will be crucial for achieving success. Key Responsibilities:

- Craft targeted strategies based on business and customer needs
- Monitor and analyze KPIs for campaign effectiveness
- Lead testing initiatives to refine campaign strategies
- Ensure channel communication aligns and complements campaigns
- Support development of best practices for strategy execution

Requirements:

- 4–7 years in marketing strategy or lifecycle management
- Track record of multi-channel campaign success
- Experience in cooperative, cross-functional settings
- Strong data analysis and decision-making skills
- Bachelor’s degree in Marketing, Business, or related field

Shape impactful campaigns at BMO, leveraging data to enhance customer interactions and drive engagement.

📌 BMO Manager of Campaign Optimization (Toronto)
🏢 Socket.dev
📍 Toronto