Responsibilities
Analyze the performance of marketing initiatives, customer journeys, and acquisition channels.
Assess the contribution of marketing campaigns and channels to business results.
Conduct decision-support analyses to guide strategies, investments, and optimization priorities.
Contribute to the evolution of attribution approaches and the understanding of customer journeys.
Define metrics, success criteria, and analysis plans based on business objectives.
Measure marketing experiments and formulate optimization recommendations.
Produce and present analyses and recommendations to stakeholders.
Leverage data from multiple sources to develop an integrated view of marketing performance.
Ensure rigor in the use of data required for analyses, in collaboration with the teams concerned.
Contribute to the continuous improvement of measurement and analytics practices.

Requirements
University degree in marketing, analytics, business intelligence, statistics, economics, business administration, or a related field.
Minimum of 3 years of experience in marketing performance analysis, digital analytics, attribution, or business intelligence applied to marketing.
Experience analyzing campaigns, digital channels, and customer journeys.
Solid knowledge of marketing performance, attribution,



key performance indicators, and ROI concepts.
Proficiency with tools such as Google Analytics 4.
Knowledge of experimentation methods, including A/B testing.
Ability to interpret data and formulate business recommendations.
Positive understanding of marketing platforms and their performance data.
Excellent analytical, synthesis, and communication skills, including the ability to explain complex concepts clearly.
Experience in insurance, financial services, or a highly regulated industry is an asset.
Fluency in French, both spoken and written.
Working proficiency in English, both spoken and written.

Core Competencies

Demonstrates expertise in marketing performance analysis, including proficiency in Google Analytics 4 and A/B testing methodologies. Capable of interpreting complex data to provide actionable business recommendations and optimize marketing strategies.

Highest-signal resume keywords
Marketing Performance Analysis
Digital Analytics
Attribution
Google Analytics 4
A/B Testing

Soft Skills
Analytical Skills
Synthesis Skills
Communication Skills

Industry Keywords
Insurance
Financial Services
Regulated Industry

Tools & Technologies
Google Analytics 4

📌 Media Campaign Consultant Montreal
🏢 Jobtailor
📍 Montreal