Elevate customer engagement as the Senior Manager CRM with Groupe Dynamite Inc. in Montreal. You will craft strategic CRM initiatives across multiple channels, enhancing user experience daily.

Take the lead in the Customer Retention team within a thriving fashion retailer. This position requires 8+ years in CRM, with a profound focus on multi-channel strategy, data analysis, and team management. In this role, you'll not only oversee CRM budget and governance but also foster team skills while ensuring compliance with data regulations.

Key Responsibilities
Develop and execute CRM vision and multi-year strategic roadmap
Guide next-best-action strategies to enhance customer lifecycle
Oversee budget management for optimal ROI on campaigns




Integrate AI into workflows to boost customer experience
Collaborate across teams for priority alignment and issue resolution

Requirements:
Bachelor's degree in Marketing, Business, or relevant field
8+ years in digital CRM or marketing experience
4+ years in direct people management
Proficient in major CRM tools like Braze or Salesforce Marketing Cloud
Bilingual in French and English for stakeholder communication

Lead transformative CRM efforts at Groupe Dynamite to drive customer insights and engagement strategies.

📌 Crm Strategy Leader At Groupe Dynamite Mount Royal (Canada)
🏢 Groupe Dynamite
📍 Canada