Lead cutting-edge CRM initiatives at Groupe Dynamite in Montréal, focusing on email, SMS, and app push channels. Elevate customer engagement and lifetime value through cutting-edge personalization and data-driven insights. In the role of Senior Manager, CRM, you'll own the strategic vision for customer retention amid rapid company growth.

Your expertise will guide the team in managing a multi-year roadmap, driving engagement through advanced segmentation and effective A/B testing. Collaborate closely with various stakeholders and the leadership team to ensure seamless execution of CRM strategies. Key Responsibilities:

- Set the long-term vision and strategy for CRM channels
- Manage the CRM budget to maximize return on investment




- Implement cutting-edge AI tools to optimize customer experience
- Lead A/B testing programs and operationalize customer insights
- Monitor CRM performance and utilize analytics for improvement Requirements:
- Bachelor’s degree in Marketing, Business, or related field
- 8+ years of digital CRM and lifecycle marketing experience
- Strong analytical skills with expertise in reporting tools
- Proven people management experience of 4+ years
- Bilingual in French and English for effective communication Drive CRM innovation and customer engagement as a key leader at Groupe Dynamite.

📌 CRM Strategy Manager at Groupe Dynamite (Quebec)
🏢 JARAL FASHIONS
📍 Quebec