Who We Are at Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.

The opportunity This is a 13-month contract and hybrid working role. Candidates can work from anywhere in Canada. However, this role requires the ability to come to the Toronto office up to 6 times per year and to work Eastern Time (ET) hours.

The Analyst, Marketing Analytics is responsible for delivery of analytics and data-driven insight in support of the Foundation’s fundraising programs, products and campaigns, as to best drive net revenue growth, supporter loyalty and supporter engagement.

This includes support in data operations, analysis, segmentation, targeting, as well as process documentation and data management. This role primarily supports, but is not exclusive to, the Lottery program.

Working collaboratively with departmental and organizational peers the role will provide analytics support in a fast-paced, fluid environment to ensure data-driven decision-making advances progress toward our mission.

How You Will Make An Impact Every Day Analytics and Visualization program Support (50%)

Analyze customer behaviour and work with marketing leads to develop and implement supporter segmentation and communication strategies and tactics

Evaluate tactics and develop data insights to identify opportunities to improve supporter communication, upgrade, cross-sell, retention and lifetime value

Intake analytics and reporting requests, including documenting requirements, metrics and dimension definitions, mock ups and robust documentation while tracking in task management platform

Ensure the accurate completion of daily, weekly and campaign performance reports,



as well as automated reports and dashboards using BigQuery, PowerBI, Salesforce Marketing Cloud, Google Analytics, Social and Paid Digital channels amongst other data sources.

In-campaign, track Media, Digital and Offline channel results, provide status updates during weekly meetings and recommend changes mid campaign to drive results

Campaign Planning, Data Operations and Data Management (40%)

Collaborate in the planning, execution and evaluation of the Foundation’s multi-channel Direct Marketing campaigns

Manage the marketing campaign calendar ensure critical dates related to data operations are met

Extract data required for campaign analysis and communications using existing data protocols and request forms

Document new data protocols to ensure knowledge sharing and transfer

Work with key stakeholders and media vendors to support media campaign planning

Ensure data operations meet plan and data sent to and received from external partners is accurate and timely

Identify when changes or improvements to datasets are required, and collaborate to develop requirements and UAT

Work with vendors to ensure work is being completed as agreed

Work across the organization to keep informed of other Foundation programs and activities to identify opportunities for learning, insight and collaboration

Support priority initiatives and projects

Budgeting and Planning Administration (10%)

Provide data and insights to support the development of program leads’ annual and short-term plans, forecasts and budgets

Build robust lateral relationships with IT team and vendors to achieve maximum integrations and synergies

Who we need

Minimum 2 years of analytics or data management experience in a customer-centered organization

Experience reporting on mass media campaigns including all types of digital and traditional media channels

Experience delivering data analysis and insight through storytelling and visualization





Experience in data-visualization and data modeling using tools like Power BI or Tableau

Experience working with CRM systems, and Cloud Analytics environments like BigQuery, Snowflake or Redshift

Experience working with Google Analytics and digital marketing performance management

Education

University degree in analytics, data science, statistics, finance or equivalent

Skills

Solid experience and understanding of data to inform integrated digital/offline campaign operations, tactics evaluation and results monitoring

Exceptional data analysis skills using Excel, SQL, DAX

Data-visualization using tools like Power BI

Experience integrating AI tools (Co-pilot, Claude, etc...) into an analytics workflow

A good understanding of customer experience

Understanding of customer file segmentation and strategic planning based on ongoing interactive communication

Good project management skills and ability to oversee and execute on complex campaign schedules

Ability to translate complex ideas to layperson language

Ceaseless curiosity and an ability to delve into the data to prove/disprove hypothesis

An extremely strong ability to translate data into action

Robust ability to manage multiple demands

Strong interpersonal skills including collaboration and consultation as part of a team

Self-starter with comfort turning ambiguity into process and action

What We Offer This role offers a hiring range of $67,000 to $82,000, aligned with our compensation framework and your professional background. Heart & Stroke believes that time off is integral to the personal health and wellness of our employees. We offer paid wellness days and personal days. In addition, we provide health, medical, dental and vision benefits. Furthermore, our staff enjoy flexible hybrid working arrangements and support with reimbursement for mobile phones and home office set up.

Recruitment Eligibility Applicants must be currently residing in Canada and legally entitled to work in Canada.

Accommodation We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please advise and we will work with you.

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📌 Analyst, Marketing Analytics (13 month contract) (Winnipeg)
🏢 Heart & Stroke
📍 Winnipeg