barBURRITO and Barrio Burrito Bar are fast-casual, Mexican-inspired restaurant brands dedicated to serving fresh, flavorful, and customizable meals in a fun and welcoming environment. From made-to-order burritos, bowls, and tacos to creative specialty drinks, we focus on quality ingredients, speedy service, and an experience our guests love. We are more than just restaurants—we’re a team that values collaboration, innovation, and growth.

Whether you’re behind the counter, supporting operations, or helping our business run smoothly, you’ll have the opportunity to learn, contribute, and develop your career in a dynamic and supportive workplace. Join us and be part of a team that’s passionate about food, people, and creating memorable experiences every day.

The Digital Customer

Experience & Loyalty Specialist will support CRM, loyalty and digital customer experience initiatives for BarBurrito in Canada and Barrio Burrito Bar in the United States. This hands-on role will coordinate and execute customer communications across email, SMS, push notifications and in-app messaging. The Specialist will also support our loyalty programs, mobile apps, websites and digital-ordering experiences, helping increase customer engagement, visit frequency and retention across both brands.

CRM and Loyalty Coordinate and execute the CRM and loyalty campaign calendars for both brands. Build, test and launch segmented campaigns across email, SMS, push notifications and in-app messaging. Support the development of automated onboarding, retention, frequency-building and win-back journeys.

Help grow loyalty membership, engagement, visit frequency and reward participation.



Create targeted communications based on customer behaviour, purchase history, location and lifecycle stage. Test and optimize audiences, offers, messaging, creative and campaign timing.

Work with the Brand Managers to execute national loyalty offers supporting major campaigns, limited-time products and brand priorities. Partner with the Local Store Marketing team to execute local and regional offers supporting restaurant openings, community initiatives and individual market needs. Prepare campaign briefs and work with the dedicated Digital Graphic Designer to develop CRM, loyalty, app and digital campaign assets.

Ensure offer details, terms, creative and platform configurations are accurate before launch.

Mobile

App and Digital Experience Support the rollout and continued improvement of the BarBurrito and Barrio Burrito Bar mobile apps and digital platforms. Coordinate with Technology teams and external vendors on enhancements, testing, issue resolution and platform updates. Support customer communication and adoption plans for new app features.

Monitor customer feedback, app usage and platform performance. Identify customer pain points and recommend opportunities to improve the digital experience.



Website and Digital Ordering Support improvements to website usability and digital-ordering conversion.

Help maintain a consistent customer experience across websites, loyalty platforms, mobile apps and online ordering. Coordinate with Technology and platform vendors to resolve customer-facing issues and implement approved enhancements. Work closely with the Business Analyst to evaluate the performance of national, regional and local offers.

Monitor CRM, loyalty, app, website and digital-ordering performance across both brands. Track campaign engagement, conversion, incremental sales, customer retention and visit frequency. Support campaign testing and apply performance insights to future communications and offers. 2-4 years of experience in CRM, loyalty, lifecycle marketing, digital marketing or customer experience. ~ Experience using marketing automation, loyalty, mobile app or customer engagement platforms. ~ Experience building and executing campaigns across email, SMS or push notifications. ~ Strong organizational, analytical and project-coordination skills. ~ Experience collaborating with creative, analytics and technology teams, as well as external vendors. ~ Restaurant, retail, franchise or multi-location experience is an asset. ~ Experience supporting Canadian and U.S. markets is an asset.

Hiring

Transparency & AI Disclosure AI tools may be used only to organize application information; We comply with the Ontario Human Rights Code, the Employment Standards Act, and the Accessibility for Ontarians with Disabilities Act (AODA). Accommodation is available throughout the recruitment process upon request. #

📌 Digital Customer Experience & Loyalty Specialist (Toronto)
🏢 BarBurrito Restaurants
📍 Toronto