Join McDonald's as an Expert Media Marketing Leader driving media strategies that enhance brand relevance across Canada. This senior position emphasizes innovative media planning and optimization. In this strategic role, you will be at the forefront of McDonald's Canada’s media transformation, guiding campaigns that drive measurable outcomes.

Your ability to partner with agencies and internal teams will be crucial in shaping effective media strategies that align with business goals. You will leverage deep market expertise to optimize media investments and improve campaign performance across diverse channels. Key Responsibilities:

- Develop and lead comprehensive media strategies
- Oversee national media budget optimization




- Evaluate performance for actionable insights
- Foster collaboration between marketing and creative teams
- Represent Canada on the Global Media Council

Requirements:

- 8-10 years of media strategy experience
- Strong background in digital and traditional media
- Proficient in analyzing performance data
- Excellent communication and stakeholder management skills
- Knowledge of modern media measurement techniques

Elevate McDonald’s media strategies with your creative perspective, driving success in a dynamic marketing landscape.

📌 Expert Media Marketing Leader at McDonald's (Toronto)
🏢 McDonald's
📍 Toronto