Join SOTI as a Marketing Automation Specialist in Mississauga, Canada, and leverage your skills in automated campaigns and marketing technology. This hybrid position emphasizes creative marketing solutions through Pardot and Salesforce. In this role, you will execute and manage marketing automation programs, focusing on email marketing and lead nurturing.

With a hands-on approach, you will build workflows, conduct A/B testing, and analyze campaign data to optimize results. Collaborating with various teams, you will help turn marketing visions into reality with measurable outcomes. Key Responsibilities:

- Create and maintain automated marketing campaigns in Pardot
- Schedule and launch targeted email campaigns
- Set up and manage A/B tests for performance improvement
- Support webinar planning and execution efforts
- Provide reports and insights on marketing activities

Requirements:

- 1-2 years of marketing automation experience
- Familiarity with Salesforce and marketing automation tools
- Detail-oriented with excellent organizational skills
- Strong analytical skills for campaign reporting
- Understanding of email marketing regulations

Become a key contributor to SOTI's marketing initiatives and drive your career forward!

📌 Hybrid Marketing Automation Specialist at SOTI (Mississauga)
🏢 SOTI
📍 Mississauga