Become a key player in media marketing with McDonald's Canada as a Lead Media Marketing Strategist. Utilize your expertise to connect the brand with Canadians effectively. In this senior management role, you will leverage 8-10 years of progressive experience in media strategy and planning. The focus is on enhancing agency partnerships, driving decision-making through analysis, and aligning media strategies with business growth objectives.
Your role will also influence internal and external stakeholder relationships, ensuring effective media communication. Key Responsibilities:
- Drive media strategy across brand and promotional channels
- Translate audience insights into targeted media recommendations
- Optimize media investments and improve performance accountability
- Establish strong agency relationships for strategic advice
- Monitor industry trends and emerging media capabilities
Requirements:
- 8-10 years in media buying and strategy
- Robust grasp of the Canadian media landscape
- Ability to interpret data and derive insights
- Exceptional executive-level communication skills
- Curiosity and innovation in media strategy
Shape the future of McDonald's media marketing through strategic insight and media excellence.
📌 Lead Media Marketing Strategist at McDonald's (Toronto)
🏢 McDonald's
📍 Toronto
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