The Manager of Campaign Strategy & Optimization, Everyday Banking is responsible for developing and optimizing targeted, data-driven campaign strategies that enable the Everyday Banking Line of Business (LOB) to deliver on key business objectives.

Campaign

Strategy &

• Planning Develop multi-channel campaign strategies (email, direct mail, digital, frontline, etc.) Ensure campaign strategies align with business priorities, lifecycle stages, and customer value Optimization &

• Performance Management Analyze campaign performance to identify opportunities, gaps, and optimization levers Lead test-and-learn initiatives, including A/B testing, sequencing strategies, and channel mix optimization Continuously refine targeting, messaging, and channel strategies to improve performance Coordinate communications to prevent overlap and deliver a consistent customer experience Optimize channel mix and communication frequency to balance business performance and customer needs Collaborate with Campaign Strategy &

• Execution, Product, Marketing, Analytics, Digital, and Channel teams Operating Model &

• Continuous Improvement Risk &

• Governance Ensure campaign strategies comply with risk management frameworks, privacy standards, and regulatory requirements Identify and manage risks related to targeting, communications, and customer experience 4–7 years of experience in marketing strategy, campaign strategy, customer lifecycle management, or consulting ~ Proven experience developing targeted,



data-driven campaign strategies across multiple channels ~ Demonstrated ability to use data and insights to inform decision-making and optimization ~ Experience with coding and data analysis tools such as SQL, SAS and Python would be a definite asset Post-secondary degree in Business, Marketing, Finance, Commerce, or a related field MBA or advanced degree is considered an asset Campaign strategy and contact planning Customer segmentation and personalization Data-driven analysis and optimization Salaries for part-time roles will be pro-rated based on number of hours regularly worked. BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. It calls on us to create lasting, positive change for our customers, our communities and our people. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach current milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset. Accommodations are available on request for candidates taking part in all aspects of the selection process.

📌 Manager, Campaign Strategy & Optimization, Everyday Banking (Toronto)
🏢 BMO
📍 Toronto