Our client is a well-established, privately held B2B SaaS company based in Vancouver, BC, with a growing customer base beyond North America. Backed by a diversified parent organization, the company is entering an exciting new growth chapter under newly appointed sales and marketing leadership - and is looking for a Marketing Manager who wants to build and run programs, not just plan them.

This is a rare kind of marketing role: it comes with real ownership of execution, a dedicated internal team to direct, and a leadership team that has deliberately chosen to keep strategy for itself so this person can focus entirely on getting things done. Own event & webinar operations end to end - planning, organizing, promoting, and hosting webinars and events (virtual and in-person) that build pipeline. Partner with the organization's broader in-house marketing team - who run social, digital, design, and web - briefing them clearly and keeping their output aligned to your campaign and event calendar.

Translate product strategy and roadmap into marketing-ready input, working closely with product leadership so the wider team always has accurate, timely material to build campaigns around. Own the marketing funnel end to end - from top-of-funnel awareness through to qualified handoff to sales - not just brand and top-of-funnel activity. Keep marketing reporting and dashboards current and trustworthy, so leadership always has an accurate, real-time read on pipeline contribution and campaign performance.

Orchestrate a small internal marketing pod - a product marketing resource, a marketing coordinator,



and a marketing ops/technical resource - plus the extended in-house creative team, assigning work and keeping everyone aligned to deadlines. This role reports to a Director of Sales & Marketing who owns strategy and vision - your job is to be the hands-on operator who makes it real, reliably and on time. 5-10 years of progressive marketing experience within the SaaS / software sales industry, ideally B2B. ~ Proven, hands-on experience planning and running webinars and events end to end, from concept through post-event reporting. ~ Comfort partnering with (rather than directing) an internal or agency creative/digital team to get campaigns built and launched. ~ Solid working knowledge of funnel mechanics and demand generation, beyond brand and awareness marketing. ~ Experience owning marketing dashboards and reporting (e.g., HubSpot, Marketo, Salesforce, Google Analytics, or similar tools) and communicating performance clearly to leadership. ~ Ability to translate technical or product information into marketing messaging - you're comfortable working directly with product teams. ~ Strong organizational and project-management instincts, with the ability to keep a small, cross-functional team on schedule.

Experience marketing software or technology into relationship-driven, skilled-services-oriented B2B markets. Zoom Webinars, ON24, Bizzabo, or similar) and marketing automation tools. Familiarity with CRM platforms as an end-user marketer. Base salary in the range of $90,000-$105,000 CAD, commensurate with experience, plus performance incentive.

📌 Manager, Digital Marketing *Remote (Vancouver)
🏢 Humans of HR
📍 Vancouver