Drive strategic decision-making at The Little Potato Company as a Consumer Insights Manager. Lead impactful research and performance analysis to enhance brand positioning and market effectiveness. As an individual contributor, you will be responsible for managing consumer insights and marketing performance initiatives.
Collaborate closely with Marketing and Sales teams to translate data into actionable insights that support strategic objectives. Your expertise will be key in elevating product innovation and go-to-market strategies across North America. Key Responsibilities:
- Deliver comprehensive consumer and market research initiatives
- Analyze campaign performance across various marketing channels
- Collaborate with Sales and Marketing to integrate insights
- Present compelling insights to senior leadership
- Manage relationships with research agencies for successful execution Requirements:
- Bachelor’s degree in Marketing, Analytics, or related field
- Minimum 5+ years in consumer insights or marketing analytics
- Experience with consumer panel data platforms
- Proven track record managing qualitative and quantitative research
- Solid understanding of CPG brand dynamics Enhance brand strategy and product innovation through actionable insights and marketing performance as a Consumer Insights Manager.