Marketing ManagerA Career-Defining Opportunity for a Proven Marketer

If you’re a proven marketer who knows how to turn business objectives into strategies, campaigns and measurable growth, this could be the opportunity that defines the next stage of your career.

GrowME Marketing has built an experienced in-house team across advertising, SEO, content, design and development. Now we’re looking for an exceptional Marketing Manager to help lead the strategy and execution of GrowME’s own marketing.

This is a hands-on role.

We’re not looking for someone whose experience is limited to managing people, agencies or vendors. We’re looking for someone who understands marketing deeply, can develop the strategy and direction, and then work hands-on alongside our specialists to get it executed.

You’ll work directly with GrowME’s Founder and senior leadership, with access to an established team and the resources to turn good ideas into real campaigns.

If you’re the kind of marketer who can take an objective, figure out what needs to happen and get it done, we’d like to meet you.

About the Role

As Marketing Manager, you’ll help own GrowME’s internal marketing strategy and execution.

You’ll work closely with leadership to understand our growth objectives, identify opportunities and turn ideas into complete marketing initiatives.

That could mean researching a market, developing an offer, finding the right hook, mapping a funnel, creating a landing-page wireframe, writing messaging, developing a campaign brief, working with our designers on creative, collaborating with our advertising team on acquisition, reviewing conversion data, and figuring out what needs to change next.

You won’t be expected to personally be the specialist in every discipline.

You’ll have access to experienced people across paid media, SEO, design, development, content and other areas of digital marketing.

But you need to understand how these pieces work together and be capable of taking responsibility for moving an initiative from:

Objective → Strategy → Campaign → Execution → Results

Over time, we want you to become someone leadership can give a growth objective to and trust to help determine what we should do about it.

Key Responsibilities

- Develop and execute GrowME’s internal marketing strategies and campaigns
- Turn business objectives into actionable marketing plans
- Research customers, competitors, markets and emerging opportunities




- Develop campaign concepts, hooks, offers, positioning and messaging
- Plan customer acquisition and full-funnel marketing strategies
- Develop landing-page concepts, structures and wireframes
- Write and improve marketing copy, headlines and calls to action
- Develop creative concepts and campaign briefs
- Work alongside our advertising team on paid acquisition campaigns
- Collaborate with designers, developers, content creators and SEO specialists
- Develop retargeting, nurture and CRM strategies
- Review the complete customer journey from ad through conversion
- Identify and implement conversion rate optimization opportunities
- Launch, test and continuously improve marketing initiatives
- Analyze campaign and funnel performance
- Use customer and sales insights to improve marketing
- Bring new marketing ideas and opportunities to leadership
- Use AI and contemporary marketing tools to improve research, strategy, creative development, execution and productivity

Who You Are You’re a proven, hands-on marketer with real campaign experience.

You understand that marketing is more than running ads or posting content. You think about the market, customer, offer, message, creative, funnel, conversion and economics behind a campaign.

Most importantly, you’ve actually done the work.

You’ve helped take marketing initiatives from an idea or business objective through to something that was built, launched and measured.

You’re comfortable developing strategy, but you’re equally comfortable opening the tools, creating the wireframe, writing the copy, analyzing the campaign or sitting beside a specialist and working through the execution.

You are

- A strong strategic marketer with hands-on execution experience
- Proven in developing and launching real marketing campaigns
- Experienced with digital acquisition and full-funnel marketing
- Strong at developing hooks, offers, positioning and messaging
- Comfortable with landing pages, wireframes and CRO
- Knowledgeable about paid media, SEO, content, websites, CRM and analytics




- Able to interpret campaign data and make informed decisions
- Highly AI-savvy and constantly looking for better ways to work
- Curious about customers, markets and why people buy
- Resourceful and capable of figuring things out independently
- Comfortable working directly with senior leadership
- Highly accountable and motivated by measurable results
- Able to move quickly from thinking to execution

Agency, startup or other fast-moving marketing experience is a strong asset. What We’re Looking to See

We care about your experience, but we care even more about what you’ve actually built and accomplished. We want to hear about campaigns you’ve personally worked on. We’re looking for evidence that you know how to make marketing happen.

What We Offer

- Competitive compensation
- Fully covered executive benefits package
- GrowME Employee Share Plan, giving eligible employees the opportunity to participate in the value and earnings of the company through company shares and dividend distributions
- Performance bonuses tied to results and company growth
- The opportunity to financially participate in the growth you help create
- Direct access to GrowME’s Founder and senior leadership
- An experienced in-house team across advertising, SEO, content, design and development
- Real marketing budgets and the resources to bring ideas to life
- Significant autonomy and ownership for someone who proves themselves
- Ongoing professional development and access to the latest marketing and AI tools
- A high-performance environment where great ideas can move from concept to market quickly
- Long-term opportunity to take on greater responsibility as GrowME continues to grow

Apply If you’ve built a track record of turning marketing ideas into campaigns that actually get launched and drive ROI and you’re looking for an opportunity where your work can have a meaningful impact on the growth of the company, we’d like to hear from you.

Please include your resume and examples of marketing campaigns or initiatives you’ve personally helped take from strategy through execution.

Pay: From $100,000.00 per year

Perks

- Casual dress
- Dental care
- Discounted or free food
- Employee stock purchase plan
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Profit sharing
- Vision care
- Wellness program
- Work from home

Work Location: In person

📌 Marketing Manager (Calgary)
🏢 GrowME Marketing
📍 Calgary