Drive marketing innovation at Lyft as the Marketing Technology Lead, managing the B2B technology stack and expanding capabilities with AI. This hybrid role is technical and strategic. As the Marketing Technology Lead, you will oversee Lyft's B2B marketing technology stack, ensuring effective system architecture and communication throughout the organization.

You'll implement automation tools and advanced tracking systems to optimize marketing efforts, translating business requirements into actionable technology solutions. This role blends leadership with hands-on execution, contributing directly to marketing success. Key Responsibilities:

- Manage the B2B marketing technology and its delivery
- Collaborate with teams on functional designs and solutions




- Configure HubSpot for efficient marketing automation
- Develop tracking systems for data attribution and insights
- Maintain high standards for marketing data governance

Requirements:

- At least 7 years in marketing technology or a related field
- Expertise in marketing automation platforms like HubSpot
- Robust skills in Salesforce and data integration
- Knowledge of B2B marketing processes and analytics
- Experience with compliance in marketing data management

Transform marketing technology practices at Lyft with your vision and expertise.

📌 Marketing Technology Leadership Role at Lyft (Toronto)
🏢 Socotra
📍 Toronto