Shape marketing success as a Senior Marketing Business Analyst at Toptal. Contribute to strategic marketing initiatives using data analytics to drive channel performance and business improvement.

In this pivotal role within Toptal's remote Business Analytics Center of Excellence, you'll provide insights on marketing data to leaders across SEM, SEO, and emerging Generative AI platforms. Your responsibilities will include creating reports, measuring performance, and facilitating data-driven decisions to enhance marketing strategies. Proactively engage with diverse teams to define metrics and identify improvement opportunities that impact marketing and revenue.

Key Responsibilities:
• Build and maintain marketing data infrastructure
• Create Tableau reports and analyze key performance metrics




• Utilize Generative AI tools for enhanced analysis
• Diagnose SEM and SEO spend efficiencies
• Foster relationships with stakeholders for data-backed decisions

Requirements:
• 5+ years in data analysis, focusing on marketing
• Proven experience with marketing channel analytics
• Proficiency in SQL and familiarity with BI tools
• Robust communication and stakeholder management abilities
• Ability to analyze complex data into actionable insights

Leverage your analytical skills to influence marketing strategies and foster business success at Toptal.
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📌 Toptal Senior Business Analyst - Marketing Focus (Manitoba)
🏢 Toptal
📍 Manitoba