Join Roland Canada and help grow two of the world’s leading music brands. We are seeking an experienced

Sales Representative

to drive revenue and expand the presence of

Roland and BOSS

musical instruments across an assigned territory -

GTA & Western Ontario . This role is ideal for a passionate music professional with strong sales skills, deep product knowledge, and a talent for building lasting dealer relationships.

Key Responsibilities

Manage and grow relationships with music retailers, store owners, and buyers.

Drive sales, achieve targets, and develop territory sales forecasts.

Ensure strong in-store merchandising, inventory, and brand visibility.

Train retail staff and conduct product demonstrations, workshops, clinics, and launches.

Build relationships with local music schools, studios, creators, and musicians.

Partner with Marketing on promotions, events, trade shows, and product launches.

Monitor market trends, competitor activity, and customer feedback, providing regular performance updates.

What You Bring

3–5 years of

retail management or field sales experience, preferably in music or consumer technology.





Strong knowledge and hands‑on experience with

musical instruments and pro audio equipment

such as keyboards, drums, effects, amplifiers, audio interfaces, or live sound. Video switching experience is an asset.

Excellent communication, presentation, negotiation, and relationship‑building skills.

Robust business acumen and the ability to work effectively in a fast‑paced, time‑sensitive environment.

Willingness to travel extensively within the territory, including occasional weekends, as well as some national and international travel.

Bachelor’s degree in business, Marketing, or a related field, or equivalent industry experience.

Proficiency with Microsoft Office 365 and POS/business systems.

Valid driver’s licence and passport with the ability to travel to the U.S.

Ability to work in Canada

What We Provide Training, Competitive salary, Company benefits.

If you’re passionate about music, thrive on building relationships, and want to represent some of the most recognized brands in the industry, we’d love to hear from you.

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📌 Outside Sales Representative - Western Ontario (Winnipeg)
🏢 Roland Canada
📍 Winnipeg