Follow up on inbound marketing leads and identify qualified opportunities
Create target prospect lists and nurture raw leads to Marketing Qualified Leads (MQLs)
Qualify inbound leads using a scorecard process to generate Sales Qualified Leads (SQLs)
Seek outbound sales opportunities and cold call prospects
Profile strategic accounts by identifying key individuals, researching business requirements, and presenting solutions
Educate and develop prospects before handing them off to sales teams
Nurture new marketing leads
Set up discovery calls when leads reach a qualified stage
Maintain accurate activity and lead qualification information in HubSpot CRM
Track key metrics in the CRM to support decision-making and resource allocation
Identify, approach, and initiate businesses that could benefit from Texada products and services
Lead or participate in assigned projects
Drive attendance for webinars and live seminars and set meetings for conferences
Collaborate with sales and marketing team members on strategic sales
Build knowledge of the heavy equipment sales and rental industries across North America
Provide forecasting for current and new accounts
Contribute to strategic sales thinking and discussions
Support Sales Executives by creating new opportunities with equipment dealerships and rental businesses
Requirements Bachelor’s degree from an accredited college or university
Candidates must be authorized to work in Canada without restriction or sponsorship
Preferred: Experience in an outbound software sales workplace
Preferred: Success with technical sales over the phone,



video conferences, and in person
Background in technology sales or lead generation is a plus
Prior success in a quota-driven sales environment is a plus
Experience using HubSpot or comparable CRMs is an asset
Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency
Passion for building trust and leveraging relationships into business solutions
Critical thinking and effective team collaboration
Ability to take initiative, be resourceful, be proactive, and tackle difficult situations
Working knowledge of asset management or heavy equipment rental/dealer industry software is a plus
Core Competencies Demonstrates expertise in lead generation and qualification, utilizing HubSpot CRM for tracking and decision-making. Possesses strong communication skills to educate prospects and collaborate effectively with sales and marketing teams.
Highest-signal resume keywords Lead Generation
HubSpot CRM Proficiency
Outbound Sales Experience
Technical Sales Success
Critical Thinking
ATS Optimization Keywords Hard Skills Lead Qualification
Sales Forecasting
Prospect Research
Cold Calling
MQL to SQL Conversion
Sales Metrics Tracking
AI Tools Proficiency
Asset Management Software Knowledge
Soft Skills Team Collaboration
Initiative
Resourcefulness
Relationship Building
Proactive Problem Solving
Industry Keywords Heavy Equipment Sales
Rental Industry
Technology Sales
Quota-Driven Sales Environment
Tools & Technologies HubSpot
CRM Software
AI Tools

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📌 Sales Development Representative (Ontario)
🏢 Jobtailor
📍 Ontario