Drive product marketing initiatives as a Product Marketing Lead with AppDirect. Own go-to-market strategies, competitive analysis, and customer advocacy programs for business growth. In this role, you will define and execute the comprehensive marketing strategy for a Business Unit at AppDirect.

With 3-5 years in product marketing within a B2B SaaS context, you will be responsible for competitive intelligence, win/loss analysis, and developing customer programs. You will work autonomously while collaborating with cross-functional teams to ensure alignment on priorities and effectiveness of launches. Key Responsibilities:

- Own go-to-market strategy for product launches
- Define success metrics and track performance




- Partner with Product Management on roadmap shaping
- Build customer marketing strategies focused on advocacy
- Manage analyst relations and positioning activities

Requirements:

- 3-5 years of product marketing experience
- Expertise in competitive analysis and market research
- Familiarity with analyst relations processes
- Experience in customer marketing and advocacy
- Robust communication skills for cross-team presentations

Lead AppDirect's product marketing efforts and directly influence the Business Unit's success.

📌 Product Marketing Lead at AppDirect (Toronto)
🏢 Firstbase
📍 Toronto