Enhance repeat purchases as a Retention Marketing Specialist at Bells of Steel, focusing on email, SMS, and lifecycle marketing. This hands-on role requires strategic thinking and detailed execution. In this position, you will take ownership of the retention strategy, managing Klaviyo for diverse storefronts.

Your goal is to increase customer lifetime value by moving first-time buyers to additional products and re-engaging lapsed customers. Your proficiency with email flows and copywriting is crucial as you develop meaningful customer connections. Key Responsibilities:

- Lead Klaviyo campaigns for multiple geographic locations
- Create and optimize core lifecycle flows for customer engagement
- Develop promotional strategies that enhance retention




- Ensure list hygiene and effective segmentation
- Establish a robust retention reporting and testing framework

Requirements:

- Minimum 3 years in email/SMS marketing for e-commerce
- Proven skills in using Klaviyo or equivalent platforms
- Strong understanding of retention metrics like churn and CLV
- Skilled in crafting persuasive marketing copy
- Experience with home gym or strength training products

Utilize your marketing talents to boost retention and unlock current growth avenues for Bells of Steel.

📌 Retention Marketing Specialist Position (Calgary)
🏢 Bells of Steel
📍 Calgary