- Follow up on inbound marketing leads and identify qualified opportunities
- Create target prospect lists and nurture raw leads to Marketing Qualified Leads (MQLs)
- Qualify inbound leads using a scorecard process to generate Sales Qualified Leads (SQLs)
- Seek outbound sales opportunities and cold call prospects
- Profile strategic accounts by identifying key individuals, researching business requirements, and presenting solutions
- Educate and develop prospects before handing them off to sales teams
- Nurture new marketing leads
- Set up discovery calls when leads reach a qualified stage
- Maintain accurate activity and lead qualification information in HubSpot CRM
- Track key metrics in the CRM to support decision-making and resource allocation
- Identify, approach, and initiate businesses that could benefit from Texada products and services
- Lead or participate in assigned projects
- Drive attendance for webinars and live seminars and set meetings for conferences
- Collaborate with sales and marketing team members on strategic sales
- Build knowledge of the heavy equipment sales and rental industries across North America
- Provide forecasting for current and new accounts
- Contribute to strategic sales thinking and discussions
- Support Sales Executives by creating new opportunities with equipment dealerships and rental businesses

Requirements

- Bachelor’s degree from an accredited college or university
- Candidates must be authorized to work in Canada without restriction or sponsorship
- Preferred: Experience in an outbound software sales environment
- Preferred: Success with technical sales over the phone,



video conferences, and in person
- Background in technology sales or lead generation is a plus
- Prior success in a quota-driven sales environment is a plus
- Experience using HubSpot or comparable CRMs is an asset
- Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency
- Passion for building trust and leveraging relationships into business solutions
- Critical thinking and effective team collaboration
- Ability to take initiative, be resourceful, be proactive, and tackle difficult situations
- Working knowledge of asset management or heavy equipment rental/dealer industry software is a plus

Core Competencies

Demonstrates expertise in lead generation and qualification, utilizing HubSpot CRM for tracking and decision-making. Possesses solid communication skills to educate prospects and collaborate effectively with sales and marketing teams.

Highest-signal resume keywords

- Lead Generation
- HubSpot CRM Proficiency
- Outbound Sales Experience
- Technical Sales Success
- Critical Thinking

ATS Optimization Keywords

Hard Skills

- Lead Qualification
- Sales Forecasting
- Prospect Research
- Cold Calling
- MQL to SQL Conversion
- Sales Metrics Tracking
- AI Tools Proficiency
- Asset Management Software Knowledge

Soft Skills

- Team Collaboration
- Initiative
- Resourcefulness
- Relationship Building
- Proactive Problem Solving

Industry Keywords

- Heavy Equipment Sales
- Rental Industry
- Technology Sales
- Quota-Driven Sales Environment

Tools & Technologies

- HubSpot
- CRM Software
- AI Tools

📌 Sales Development Representative (Mississauga)
🏢 Jobtailor
📍 Mississauga