Insight Global is looking for a Senior Manager, Segment Marketing to support our client's Mid-Market and National Accounts segments across the Canadian market. This is a high-impact role focused on building and executing market-facing campaigns that drive demand, support sales activation, and contribute to revenue growth. This is a hybrid role located 3 days a week onsite in Etobicoke. It is a 12 month contract to start, with the possibility of converting to full-time.

Required Skills & Experience

REQUIREMENTS

- 5+ years of B2B marketing experience
- Webinar and event marketing experience
- HR Tech, HCM, SaaS, Banking, or Financial Services experience
- Demand generation / campaign marketing experience
- Go-to-market strategy and execution
- Strong sales partnership and sales enablement experience




- Excellent storytelling and messaging skills
- Cross-functional stakeholder management
- Able to thrive in a fast-paced environment and manage multiple priorities
- Team-oriented, team-oriented personality

Nice to Have Skills & Experience
- French bilingual
- Workforce management/payroll industry experience

Compensation

$35-$45/h

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

This posting is for a currently vacant role, and the successful candidate will be hired into an existing open position.

📌 Segment Marketing Manager (Etobicoke)
🏢 Insight Global
📍 Etobicoke