Senior Producer, Audience Growth, CBC Ottawa, English Services, (On-site) Permanent Position Language Requirement English Language Skills English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced) At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

As Senior

Producer, Audience Growth, you will lead a team that is responsible for video and text platforms. These include but not limited to, CBC Ottawa’s Tik Tok and YouTube as well as CBC Ottawa’s news app and website. In the role you will focus on audience growth on digital platforms and live news coverage on both FAST and terrestrial platforms.

In your role you are responsible for text based stories on CBC Ottawa’s website. You are driven by growth and engagement on our digital platforms. You will ensure CBC Ottawa’s web and app presence is responsive, informative and delivers what the audience wants and needs.

You lead a video team that thrives on live content on digital platforms, FAST channels and terrestrial broadcast. You love data, and you track to assist in making a better audience experience on all platforms. You distribute data to teams to better understand what is resonating with viewers and readers.

This role is key to moving local news coverage into the future. You work in conjunction with the CBC News’ Audience Growth team to support best practices that set us up to win on mobile and streaming platforms.



Reporting to the Executive Producer of News you are part of the CBC Ottawa leadership team and help drive the objectives and mission of the station.

Provide and interpret audience data to newsroom leaders to help inform their programming decisions. Provide clear, actionable feedback to teams on audience needs and publishing and packaging fundamentals. Work in partnership with CBC News’ Audience Growth team to: Communicate audience insights and context across all platforms to daily news teams.

Establish best practices across platforms to deliver on measurable audience growth goals for CBC News. Optimize high-performing local stories (including photos, graphics headlines, story-framing, sidebars, etc.). Evolve tactics for growing local audiences, including new platform experiments.

Increase and develop content that’s driven by a mobile-first lens for CBC’s Ottawa owned and operated platforms on web and app. Champion live and breaking content on all platforms Oversee video and digital teams Ensure current affairs content is being edited for video platforms, including distributed platforms such as YouTube and TikTok. Collaborate closely with the Senior Producer of News to deliver exceptional daily news content that serves the audience Track and distribute data to enhance audience engagement Build team through training, check-ins, and encouragement Ensure visual editorials decision are inline with CBC’s journalistic policies,



including verification Knowledge of social platforms and broadcast trends that drive audience Knowledge of video crafts both traditional and current Understand audience habits in streaming, news app and website spaces Desire to increase web traffic through daily and breaking news content Experience guiding and developing talent, craft and performance Ability to handle multiple priorities while juggling tasks and/or projects Strong communication and interpersonal skills including the ability to be clear, concise, and precise on journalistic and programming matters.

Cultural sensitivity, awareness and a demonstrated commitment to the value of diversity in the workplace This is a permanent full time on-site position. Candidates may be subject to skills and knowledge testing. A mandatory Criminal record check.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal chance and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.

For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an email to [email protected]. You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website.

We also invite you to take a look at our policy on conflicts of interest. Full time #

📌 Senior Producer, Audience Growth, CBC Ottawa, English Services, (On-site) (Canada)
🏢 Radio-Canada
📍 Canada