Shape customer experiences as a CRM Lifecycle Marketing Specialist at CookUnity in Toronto. Focus on creating targeted email and SMS outreach to boost retention efforts.
At CookUnity, you will be part of a dynamic CRM team that impacts business performance. Your role involves executing communication strategies through emails and notifications, honing your skills in a cooperative environment. You'll maintain the CRM marketing calendar and support various teams for effective campaign implementation.
Key Responsibilities:
• Own campaign implementation for emails and SMS
• Track and report on CRM performance metrics
• Collaborate with cross-functional teams for campaign briefs
• Manage customer segments in the CRM platform
• Ensure timely execution of campaigns and communications
Requirements:
• Minimum 2 years of experience in email marketing
• Proficiency in CRM tools, especially Braze
• Strong detail orientation and communication skills
• Ability to juggle multiple deadlines and tasks
• Familiarity with HTML and personalization advantageous
Drive impactful retention strategies through innovative lifecycle marketing at CookUnity in Toronto.
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