Join Groupe Dynamite Inc. as the Senior Manager of CRM and spearhead cutting-edge customer retention strategies in Montreal. You'll oversee CRM channels, driving engagement that enhances customer lifetime value.

This pivotal role, reporting to the Director of Customer Retention, involves crafting and executing a strategic roadmap for CRM initiatives. It demands extensive experience in lifecycle marketing, data-driven decision-making, and managing diverse teams. You'll lead critical performance audits and A/B testing to strengthen customer relationships.

Key Responsibilities:
• Formulate a comprehensive CRM strategy for multiple communication channels
• Direct team orchestration for maximum customer engagement
• Monitor CRM performance for continuous improvement




• Advocate for AI applications to improve workflows
• Analyze data with tools like Google Analytics for deeper insights

Requirements:
• Bachelor’s degree required; MBA preferred
• 8+ years in CRM or lifecycle marketing role
• Experience in team leadership for 4+ years
• Familiarity with tools like Klaviyo and Snowflake
• French and English fluency for company interactions

Shape the future of customer experience in fashion at Groupe Dynamite, leading with data and design.
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📌 Senior Manager of CRM Strategy in Fashion (Quebec City)
🏢 Groupe Dynamite
📍 Quebec City